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Job Description
- Role Brand Manager CMB Commercial Mobility
- Purpose
- To drive eective execution of brand and marketing campaigns at the eld level of an assigned
- brand, ensuring consistent implementation across channels and touchpoints, while enhancing
- the quality of customer enquiries generated. The role is responsible for translating marketing
- strategies into impactful on-ground activities, monitoring campaign performance, optimizing
- lead generation initiatives, and working closely with sales and channel teams to improve
- conversion-ready enquiry inow that supports business growth and market share objectives.
- Role Description
- Applicable SOP
- 1) Achievement of volume and MS of given brand.
- 2) Support the development and execution of local and regional marketing campaigns aligned
- with the overall brand strategy.
- 3) Ensure timely rollout and execution of eld activations, roadshows, dealer events, product
- demonstrations, and customer engagement programs.
- 4) Collaborate with regional team and dealer partners to execute localized marketing activities
- 5) Continuous optimization for campaign eectiveness through eld insights & analysis.
- 6) Monitor quality for Enquiries/Leads generated through the campaigns
- 7)Develop brand strategy based on customer insights, customer feedback and market trends
- 8) Ensure enquiry generation through consumer insight led e¢ective communication
- 9) Plan and develop online content, digital assets including social media and website
- 10) Gather competitive intelligence on campaigns, promotions, and customer acquisition
- activities.
- 11) Enhanced brand visibility and customer engagement in target markets Organize customer
- meets, experience events, product showcases, and community outreach programs.
- Requirements
- a. MBA in Marketing
- b. A minimum of 5-10 years in a leading OEM
- c. Automotive industry experience is a must
- 6. Competencies and certication courses/trainings considered necessary to perform this job
Skills
BrandingBrand CommunicationBrand BuildingBrand PromotionBrandBrand ManagementBrand MarketingMarketingCampaign PerformanceMarketing CampaignsMediaOptimizationMarketingMarketing ManagerIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
TVS Motor Company is the third largest two-wheeler manufacturer in India, with a revenue of 15129 Cr INR (2017-18). The company has an annual production capacity of 4 million 2 wheelers & 120,000 3 wheelers. TVS Group spans across industries like Automobile, Aviation, Education, Electronics, Energy, Finance, Housing, Insurance, Investment, Logistics, Service and Textiles. Has over 90 Companies under the umbrella. TVS Group turnover including all key subsidiaries and associates is Rs. 59400 Cr for FY 2017-18, approximately USD 8.5 Billion.
TVS Motor Company is a reputed two and three-wheeler manufacturer globally, championing progress through Mobility with a focus on sustainability. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. The Company was started in 1979 as the flagship brand of TVS Group, which was founded by T.V. Sundaram lyengar. Under the persistence and diligent leadership of the Chairman Emeritus, Venu Srinivasan, the company has become the largest member of the TVS Group in terms of size and turnover. Prof Sir Ralf Dieter Speth, Chairman, TVS Motor Company and Sudarshan Venu, Managing Director, TVS Motor Company are forging a bright path for the future of the company. Today, TVS Motor is present in 80+ countries and has over 50million happy customers in India. The Company also has strong socially responsible focus and supports the Srinivasan Services Trust to carry out numerous sustainable initiatives to positively contribute to the lives of communities across regions.
TVS Motor has four state-of-the-art manufacturing facilities at Hosur in Tamil Nadu, Mysore in Karnataka, Nalagarh in Himachal Pradesh and Karawang in Indonesia and is the first two-wheeler manufacturer in the world to be conferred with the prestigious Deming Prize for excellence in quality. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys for five years. We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for consecutive four years. Our group company, Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Our subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland.
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