Head - Marketing - Global B2B Technology Firm

Job Title: Head of Marketing - Global B2B Technology

Location: Madurai (1st Preference) / Noida (2nd Preference)

Experience: 10 - 15 Years

Industry: B2B Technology / SaaS / Enterprise Software / Industrial Technology

About the Role:

We are looking for a strategic and entrepreneurial Marketing Leader to build and scale the global marketing engine for a growing B2B technology business.

This is not a conventional regional marketing role. We are looking for someone who can define the story, build the marketing engine and personally drive execution across global markets.

Key Responsibilities:

• Own and execute the global B2B marketing strategy across brand, product marketing, digital and demand generation.
• Shape positioning, messaging and category narrative for a complex technology-led business.
• Drive modern B2B marketing across website, LinkedIn, content, thought leadership, customer stories and digital campaigns.
• Build and execute demand-generation programs contributing to MQLs, sales pipeline and revenue.
• Partner closely with CEO/MD, Sales, Product, Customer Success and other business leaders.
• Lead website and digital experience strategy with a strong focus on customer journey and conversion.
• Build, mentor and develop a high-performing marketing team.
• Use data, analytics and customer insights to measure ROI, CPL, conversion and marketing impact.
• Build the company's thought-leadership presence across global markets.

Mandatory Requirements:

• 10+ years of global B2B technology/digital marketing experience.
• Proven experience in positioning, product marketing, brand/content and demand generation.
• Experience working with global enterprise customers/markets beyond India.
• Strong hands-on understanding of modern B2B digital marketing and storytelling.
• Startup/scale-up mindset with the ability to build rather than simply manage an established marketing function.

Preferred Background:

• Candidates from B2B SaaS, enterprise software, industrial technology, manufacturing technology, supply chain, logistics, AI or related technology businesses would be relevant.
• Experience with apparel/fashion technology or supply-chain technology will be an added advantage.

Who Will Fit This Role?:

Someone who can answer: "What should customers remember about our brand, and how will you build the marketing machine to make that happen?"

We are looking for a combination of strategic thinking + modern storytelling + product marketing + demand generation + entrepreneurial execution.