Manager-Liabilities Strategy

• POSITION DESCRIPTION

  JOB TITLE : Manager-Liabilities Strategy

• GRADE : AVP-I
• DEPARTMENT : Strategy & Transformation
• LOCATION : HO
• SUB-DEPARTMENT : Strategy & Key Initiatives
• TYPE OF POSITION : Full-time
• REPORTS TO : Lead-Liabilities Strategy
• REPORTING INTO
• NA

• ROLE PURPOSE & OBJECTIVE
• Support creation and periodically modification of banks medium to long-term strategy ensuring seamless translation of strategic objectives into actionable business plans and measurable outcomes across all business verticals.
• To identify, plan, and support execute strategic initiatives that drive sustainable liabilities growth, reduce cost of funds, improve branch and overall profitability in alignment with organizational vision and regulatory requirements.
• Ensure envisioned outcomes of the identified initiatives are achieved within desired timelines.
• Monitor and report on key performance indicators to measure the success of strategic initiatives
• SIZE OF THE ROLE

FINANCIAL SIZE

NON-FINANCIAL SIZE

• Liabilities: 36,000+ Cr.
• Number of portfolio products: 20+
• KEY DUTIES & RESPONSIBILITIES OF THE ROLE

Business/ Financials

• Support the annual strategic planning exercise across businesses and quarterly strategy reviews
• Develop deposit mobilization strategies to support asset growth and optimize cost of funds
• Oversee the conduct of in-depth market research and competitive analysis to identify growth opportunities and potential threats.
• Analyze industry trends, best practices and competitive landscape to guide strategic thinking and decisions.
• Oversee liability portfolio performance including CASA ratio optimization and deposit retention strategies
• Formulate branch expansion strategies ensuring 25% rural presence requirement

Customer (Both Internal & External)

• Study customer segments and work with businesses to identify new products and services or recommend changes to current offerings
• Collaborate with branch teams to improve customer acquisition and relationship deepening initiatives
• Identify customer experience enhancement initiatives
• Identify partnership opportunities with fintech companies

Internal Process

• Management presentations on strategic initiatives and market developments
• Collaborate extensively internally to ensure the Banks strategy is effectively structured and embedded so that teams and colleagues know how they contribute to the Banks overall objectives.
• Establish governance frameworks for strategic initiatives, ensuring that all new initiatives are monitored for success and aligned with the banks strategic priorities.
• Collaborate effectively with Finance team to ensure robust monitoring and reporting of the Banks progress against its objectives.
• Develop performance management frameworks to monitor strategic initiatives across business verticals, ensuring timely and effective execution.
• Provide feedback on required analysis to advance solution development and to support execution of strategic initiatives, digital growth and data-based decisions in day to day working of the bank
• Analyze risks and complex issues to provide strategic guidance & efficient solutions.
• Ensure timely submission of all regulatory reports with zero non-compliance instances

Innovation & Learning

• Research industry best practices and emerging trends in liability management
• Support organizational transformation and change management initiatives
• Promote a culture of innovation and data orientation across the bank by encouraging teams to develop creative solutions for business challenges.
• Foster collaborative working relationships across departments and regions

Educational

Qualifications

• Essential: Masters degree in Business Administration (MBA) from reputed institution with specialization in Strategy, Finance, or Banking
• Preferred: Additional professional qualifications such as CFA, CA, or equivalent
• Alternative: Masters in Economics, Finance, or related field with demonstrated strategic experience

Experience Range (Years and Core Experience Type)

• Minimum: 8-12 years of progressive experience in banking, financial services, or strategic consulting.

Certifications

• Certifications in Strategic Planning, Digital Transformation or Business Analytics will be advantageous

Functional Skills

• Financial Analysis: Advanced financial modeling, ratio analysis, and performance measurement
• Strategic Planning: Business plan development, competitive analysis, and market research
• Data Analytics: Proficiency in data-driven decision making and analytics tools
• Regulatory Knowledge: Deep understanding of RBI guidelines, banking regulations, and compliance requirements
• Project Management: Experience managing complex, multi-stakeholder strategic initiatives

Behavioral Skills

• Strategic Thinking: Ability to analyze complex business scenarios and develop long-term solutions
• Communication: Excellent presentation and stakeholder management skills for board and senior management interactions
• Leadership: Strong collaborative leadership style to influence without direct authority
• Analytical Mindset: Data-driven decision making with attention to detail and accuracy
• Adaptability: Ability to thrive in fast-paced, regulatory environment with changing priorities

Competencies

• Business Acumen: Understanding of banking business models, revenue drivers, and risk factors
• Stakeholder Management: Building relationships across internal teams and external partners
• Problem Solving: Systematic approach to identifying issues and developing actionable solutions
• Change Management: Leading organizational transformation and strategic initiatives

  VI. KEY INTERACTIONS

• INTERNAL
• EXTERNAL

• Bank-wide departments on Products, Processes & Governance
• All Vertical / Functional stakeholders
• IT Project Teams
• Consultants
• Vertical Heads of Technology Vendors and Fintech Partners

  PREPARED BY: TM Team

• DATE: 01-09-2025
• REVIEWED BY: Deepak Agarwal
• DATE: 03-09-2025
• LAST UPDATED BY: TM Team
• DATE: 17-09-2025