Global Marketing Automation Specialist

Location: Pune

Experience: 5–10 Years

CTC: ₹18–20 LPA

Work Mode: Hybrid(561)

Candidates: Pune/local candidates preferred

Interview Process: 3 Rounds – 1 Virtual + 2 Face-to-Face

Job Overview

We are looking for a Global Marketing Automation Specialist to take ownership of the organizations marketing automation platform and support global lead-generation and campaign activities.

The role combines hands-on marketing automation execution, platform ownership, campaign management, lead management, reporting, and continuous process improvement.

The ideal candidate will have strong experience with HubSpot Marketing Hub or similar marketing automation platforms and be comfortable working closely with Marketing, Sales Operations, and IT teams across different regions.

Must-Have Skills

• Degree or vocational training in Marketing, Communications, Digital Media, or a related field
• 5+ years of experience in:
• Marketing Automation
• Email Marketing
• Campaign Execution
• Strong hands-on experience with marketing automation platforms
• Strong hands-on experience with HubSpot Marketing Hub preferred
• Experience creating and managing marketing automation workflows
• Experience executing email campaigns and newsletters
• Experience with lead management and lead-generation processes
• Experience managing contact and lead data quality
• Experience with campaign performance reports and dashboards
• Strong understanding of marketing automation processes and lifecycle management
• Ability to translate business requirements into workflows, properties, and lifecycle stages
• Strong sense of ownership and responsibility
• Structured, reliable, and detail-oriented working style
• Strong coordination and stakeholder-management skills

Nice-to-Have Skills

• Experience working with global or international marketing teams
• Experience with CRM and marketing automation integrations
• Exposure to tools used for lead capture and contact management
• Experience with data synchronization between marketing automation platforms and CRM systems
• Knowledge of GDPR, consent management, and data privacy requirements
• Experience training or supporting regional marketing teams
• Experience documenting marketing automation processes and best practices
• Familiarity with SnapAddy or similar lead-capture/data-management tools
• Experience with other marketing automation platforms such as Salesforce Marketing Cloud, Marketo, Pardot, or similar
• German or other international language skills are an advantage

Key ResponsibilitiesHubSpot Platform Ownership

• Act as the primary point of contact and subject-matter expert for HubSpot
• Manage HubSpot platform configuration, standards, permissions, and governance
• Translate business requirements into effective workflows, properties, and lifecycle stages
• Maintain stable and reliable day-to-day platform operations
• Identify opportunities for continuous platform improvement and optimization

Campaign & Marketing Automation

• Create, execute, and maintain email campaigns and newsletters
• Build and maintain marketing automation workflows
• Support global and regional campaigns from initial setup through rollout
• Monitor campaign execution and ensure activities are delivered accurately and on time
• Maintain consistency and quality across marketing automation activities
• Troubleshoot campaign and workflow-related issues

Lead Management & Data Quality

• Own and continuously improve the global lead management process
• Ensure accurate and high-quality contact and lead data
• Manage lead capture from campaigns, events, and other marketing activities
• Ensure reliable synchronization of lead/contact information between HubSpot and CRM systems
• Monitor and improve data quality and identify data-related issues
• Support lead lifecycle management and process optimization

Reporting & Analytics

• Create and maintain reports and dashboards
• Monitor campaign performance and lead-generation metrics
• Provide visibility into marketing automation and lead-management performance
• Identify trends and opportunities for process improvement

Collaboration & Governance

• Work closely with Marketing, Sales Operations, and IT teams
• Act as an interface between global and regional marketing teams
• Support and train regional marketing colleagues on marketing automation processes
• Document workflows, processes, standards, and best practices
• Ensure marketing activities follow applicable data protection, consent, and privacy requirements

Candidate Profile

• Strong hands-on marketing automation experience
• Excellent understanding of HubSpot Marketing Hub
• Strong organizational and project coordination skills
• Highly detail-oriented with a structured approach to work
• Ability to take complete ownership of assigned platforms and processes
• Strong analytical and problem-solving skills
• Comfortable working with global and cross-functional teams
• Excellent verbal and written English communication skills
• Ability to work independently while collaborating effectively with stakeholders

  Education

• Degree or vocational training in Marketing, Communications, Digital Media, or a comparable discipline.
• Work Environment

This role offers the opportunity to work in a global, collaborative environment with exposure to international marketing teams and end-to-end ownership of marketing automation activities.

Interview Process

3 Rounds: 1 Virtual + 2 Face-to-Face

Skills: marketing automation,newsletters,marketing automation workflows,responsibility,lead-generation processes,marketing automation platforms,workflows,communications,campaign execution,email campaigns,hubspot marketing hub,marketing,ownership,lead management,dashboards,reports,email marketing,properties,digital media