Performance Marketing Specialist

Role Overview

We are looking for a data-driven Performance Marketing Specialist to lead our user acquisition efforts. You will be responsible for the full-funnel management of ad campaigns, with a heavy emphasis on unit economics, ROI, and conversion rate optimization. We are looking for a specialist who enjoys reverse-engineering business goals into actionable marketing funnels.

Key Responsibilities

• Campaign Execution: Build, manage, and optimize multi-channel campaigns (primarily Meta and Google Ads) from scratch for product launches and evergreen funnels.
• Analytical Strategy: Manage large-scale budgets with a laser focus on ROI. You will track CAC, CTR, and ROI while ensuring we stay within our target unit economics.
• Funnel Optimization: Collaborate with the creative and web teams to improve Landing Page Conversion Rates (CVR) and ad creative performance (Hook rates/CTR).
• Data-Driven Reporting: Provide daily/weekly insights on campaign performance. Explain why metrics moved (e.g., the relationship between CPM and CTR) rather than just reporting the numbers.
• 
  Testing & Experimentation: Run rigorous A/B tests on ad creatives, audiences, and landing pages to identify winning combinations and scale them efficiently.

Must-Have Qualifications

• Platform & Tracking Mastery:
• Advanced Ads Management: Expert-level proficiency in Meta Ads Manager and Google Ads.
• Tracking & Attribution: Hands-on experience implementing and managing Google Tag Manager (GTM), Google Analytics (GA4), and AppsFlyer for precise conversion tracking and event measurement.
• Google App Campaigns (UAC): Experience managing Google Universal App Campaigns (UAC) is a significant plus.

Collaboration with Cross-Functional Teams

• Form and execute monthly performance marketing reports.
• Work along with sales, operations, brand, and category teams to drive growth and revenue.
• Regular settlement of claims in coordination with the Finance team.
• Oversee and coordinate with affiliate partners.

Experience

• 4-5 years of experience in Performance Marketing / Growth Marketing / App Marketing.
• Hands-on experience managing campaigns across:
• Google Ads: (UAC, Demand Gen, Performance Max, Search)
• Meta Ads Manager: (Advantage+ App Campaigns / Sales campaigns)