Digital & Growth Marketing Specialist

Department Icon Digital Marketing/Marketing
Posted: 3 months ago
3-6 years
India
Digital Marketing/Marketing
work from office
Full Time

Posted: 3 months ago
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Job Description

Overview

We are seeking a hands-on Digital & Growth Marketing Specialist to execute and optimize multi-channel marketing programs that drive measurable revenue growth. This role owns day-to-day performance across paid media, email, SEO, social, and analytics, with a focus on continuous experimentation, optimization, and pipeline generation.

Responsibilities

  • Manage and optimize paid campaigns across Google Ads, LinkedIn Ads, and Meta to drive qualified traffic and conversions
  • Build and execute email marketing campaigns, nurture flows, segmentation, and lifecycle automation
  • Implement SEO strategies including keyword research, on-page optimization, and technical improvements
  • Manage and grow social media presence across LinkedIn, X, Instagram, TikTok, and YouTube
  • Monitor, analyze, and report on KPIs across all channels with actionable insights
  • Run A/B tests across ads, landing pages, email, and content to improve conversion rates

Minimum Requirements:

  • 3–6 years in digital or growth marketing roles
  • Strong experience managing paid media campaigns (Google, LinkedIn, Meta)
  • Proficiency in email marketing and lifecycle automation tools
  • Solid SEO knowledge (on-page, technical, content optimization)
  • Strong analytics skills (GA4, platform dashboards, Excel/Sheets)
  • Experience managing multiple campaigns simultaneously

Skills

Email MarketingGoogle AdsKeyword ResearchLinkedin AdsMarketing CampaignsMediaOptimizationPaid MediaMarketingSeo

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