Head - Digital Marketing - Airport Retail/Duty Free

We're Hiring: Head - Digital Marketing (Airport Retail & Duty Free)
Location: Mumbai
Experience: 12 - 15+ Years
Industry: Airport Retail - Duty Free - Luxury Retail - Travel Retail - Aviation - Consumer Brands
A leading airport retail and duty-free organization is looking for a dynamic Head - Digital Marketing to lead its digital transformation journey and drive omnichannel growth across customer acquisition, engagement, digital commerce, and loyalty.
This strategic leadership role will be responsible for building a world-class digital ecosystem that enhances the traveller experience while delivering measurable commercial outcomes.
Key Responsibilities:
Digital Strategy & Growth:
- Develop and execute the overall digital marketing strategy aligned with business objectives.
- Drive digital revenue through customer acquisition, engagement, and conversion across airport retail channels.
- Lead annual digital planning, budgeting, and ROI optimization.
Performance Marketing:
- Manage high-impact campaigns across Google, Meta, YouTube, LinkedIn, Programmatic, and travel platforms.
- Optimize performance using ROAS, CAC, conversion rate, and customer acquisition metrics.
- Lead agency and media partner relationships.
Digital Commerce & Omnichannel:
- Drive digital sales through Pre-Book, Reserve & Collect, and omnichannel retail initiatives.
- Integrate online campaigns with in-store promotions and airport activations.
Customer Data & CRM:
- Build first-party customer data capabilities and segmentation strategies.
- Leverage AI-driven personalization and marketing automation.
- Drive CRM, loyalty, email, WhatsApp, SMS, and app engagement campaigns to improve retention and customer lifetime value.
Retail Media & Brand Partnerships:
- Develop retail media monetization strategies by selling digital inventory to premium and luxury brands.
- Collaborate with airport operators, airlines, tourism boards, and global brand partners for integrated campaigns.
Website, Analytics & Innovation:
- Own website performance, SEO, UX, conversion optimization, and digital analytics.
- Utilize GA4, Power BI/Tableau, A/B testing, and customer insights to improve business performance.
Leadership:
- Build and lead a high-performing digital marketing team.
- Manage agencies, creative partners, media buying partners, and technology vendors.
Preferred Candidate Profile:
- MBA in Marketing, Digital Marketing, or Business Management.
- 12 - 15+ years of digital marketing experience, including 5+ years in a leadership role.
- Strong experience in Performance Marketing, CRM, Digital Commerce, Customer Data Platforms (CDP), Marketing Automation, and Analytics.
- Experience in Airport Retail, Duty Free, Luxury Retail, Travel, Aviation, Hospitality, Consumer Brands, or leading Digital/Marketing Agencies servicing these sectors