Director Performance Marketing

Job Title: Director - Performance Marketing

Location: Mumbai

Experience Required: 10+ years

Department: Marketing

About UpGrad Founded in 2015, upGrad is Asias largest integrated Learning, Skilling, Workforce Development, and Placement company. Its offerings include online and hybrid degrees, study abroad programs, certifications, bootcamps, and doctorates for working professionals. Through its B2B arm, upGrad also provides enterprise training, recruitment, and staffing services. With 10M+ learners across 100+ countries, 300+ global university partners, 2500+ pathway connections, and 20,000+ recruitment partners, upGrad continues to empower careers worldwide. Learn more at www.upgrad.com

About the Role

We are looking for a highly skilled and experienced Integrated Performance Marketing Leader for upGrads largest business unit Working Professionals. As the Director of Performance Marketing, you will play a pivotal role in fostering data-driven growth and expanding our reach to learners across the country. With a proven track record in managing large-budget campaigns across ad platforms, you will lead a dynamic team to design and execute multi-channel strategies leveraging paid media, SEO, and emerging digital platforms. You will work closely with creative and content teams to sharpen communication, as well as partner with the product team to improve the funnel. Your analytical mindset will guide data-backed decisions to optimize acquisition, engagement, and retention strategies, ensuring ROI-driven outcomes.

Key Responsibilities

? Develop and Execute Performance Marketing Strategies: Design and implement data-driven marketing strategies across paid media, search, display, and social media to drive learner acquisition, engagement, and retention.

? Budget Management and ROI Optimization: Manage large marketing budgets effectively, ensuring maximum return on investment by continuously monitoring, analyzing, and optimizing campaigns.

? Cross-Functional Collaboration: Partner closely with product, sales, creative, and content teams to refine messaging, enhance user experience, and improve the marketing funnel for higher conversion rates.

? Data Analysis and Insights: Leverage analytics tools to track key performance metrics, generate actionable insights, and make informed decisions that drive campaign performance.

? Team Leadership and Development: Build, mentor, and lead a high-performing marketing team, fostering a data-driven and growth-oriented culture.

? Innovation and Experimentation:

Experience

? 10+ years of experience in performance marketing, digital marketing, or growth marketing, with at least 3 years in a leadership role.

? Proven experience in managing large-scale campaigns with multi-million-dollar budgets across platforms like Google Ads, Meta, LinkedIn, and programmatic channels.

? Strong analytical mindset with expertise in data interpretation, performance analysis, and generating actionable insights using tools like Google Analytics, Tableau, or similar

? Experience in working closely with product, content, creative, and sales teams to build integrated marketing strategies that optimize the customer journey

? Prior experience in the education, edtech, or consumer internet industry is a plus.

? Bachelors degree in Marketing, Business, or a related field is required. MBA or relevant postgraduate qualification is preferred.