Senior Associate - Performance Marketing

Business Unit - upGrad - HigherEducation

Designation - Senior Associate - Performance Marketing

Department - Marketing

Experience Range - 3-6 years

Location - Bangalore, Karnataka

About the job

We are seeking a Google Ads expert to help us make better business decisions based on our marketing data. The ideal candidate will have a working knowledge of Google, Bing & FB Ads, Google Analytics & Tag Manager.

Your primary responsibilities will be maintaining the Google, Bing & FB Ad accounts of our universities and analyzing the results to identify patterns and trends that can help us improve the efficiency and usability of our products and services. You will also be expected to improve our Google, Bing & FB Ads accounts and maximize the return on our investment.

Responsibilities:

• Manage all aspects of Google, Bing & FB Ad campaigns.
• Create and optimize ad campaigns and paid search landing pages.
• Analyze and optimize ad campaigns to increase return on investment (ROI).
• Use Google Ads to drive a variety of online marketing campaigns.
• Analyze and optimize pay-per-click (PPC) campaigns to increase ROI.
• Manage and optimize display campaigns across multiple devices.
• Develop PPC strategies to increase online visibility.
• Collaborate with a team of marketers, Google Ads specialists, and engineers.

Requirements:

• Graduate / Post Graduate with 3-6 years of experience in Google and Meta Ads.
• In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics.
• Proven track record of daily spend of 3-5 lakhs/day on multiple ad accounts.
• Google Ads & Analytics certification.
• Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients

Why Join upGrad

Here are just a few reasons why you should consider joining

• our team:Global Reach, Local Impact: At upGrad, youll be part of a dynamic, diverse team that makes a difference on a global scale while creating opportunities for local communities. With 25 offices worldwide and a team of over 5100 professionals, upGrad has successfully enrolled over 10 million learners across 70+ countries.
• Award-Winning Excellence: With accolades such as being named the No.1 startup in India for three consecutive years by LinkedIns Top Startups list [2018, 2019, and 2020], upGrads commitment to innovation and impact is unparalleled. Additionally, upGrad has earned prestigious titles such as the ET Best Education Brand 2020 and inclusion in the esteemed GSV Global EdTech 50 List 2020, further solidifying our position as a leader in the education technology sector.
• Endless Opportunities: Join upGrad and unlock a world of opportunities for growth, learning, and personal development. With a team of over 5100 professionals and a global network of partners, upGrad provides you with the support, resources, and opportunities you need to succeed and thrive.