Diabetes Care Executive

Role Business Executive - Cygnus 

Job Grade L2(A)

Designation Diabetes Care Executive (DCE)

Function Sales 

Department Domestic Sales

Reporting to Regional Business Manager  

Direct Reportees NA

Indirect Reportees NA

Role Objective: Achieve and exceed sales targets in the assigned territory by executing sales initiatives and plans, driving high-quality scientific and with healthcare professionals and people living with diabetes and obesity ensuring business growth and customer retention 

KEY RESPONSIBILITIES 

Sales Management 

• ?  Analyse sales data across products, services, and   healthcare professionals using available dashboards 
• ? Leverage digital tools and collaborate with the Regional Business Manager to integrate insights into sales planning 
• ? Create and regularly update standard visit list of relevant health care professionals and potential chemists, monthly tour and plan and coverage plan 
• ? Drive business outcomes beyond detailing by applying consultative selling skills and territory insights to convert key customers including KOLs and KBLs to USV brands
• ? Interact with health care professionals and  educate and support people  with diabetes & obesity  as per approved frequency and execute effective delivery of communication and messages to the clinic (Non brand promotion activities)
• ? Achieve and exceed assigned targets and undertake corrective actions to bridge any gaps
• ? Follow up with health care professionals and chemists consistently after Continuous Medical Educations and conferences 
• ? Ensure retention of health care professionals and conversion of non-core health care professionals to core health care professionals 
• ? Monitor the effectiveness of marketing campaigns by tracking sales data 
• ? Support line managers with relevant information in joint calls and review meetings 
• ? Submit reports and adhere to the compliance requirement 
• ? Support for enrollment in patient support program for free demonstration on the use of injectable products and  devices.
• ? Participate in cycle meetings, national diabetes educator programs, and skill development programs 

Scientific & Patient Support Engagement

• ? Conduct high-quality scientific conversations demonstrating scientific fluency in diabetes obesity based therapies. 

• ? Educate and support people with diabetes through follow-up, and ensure  adherence support and facilitation  of information and services by strictly adhering to the processes and policies of the Company. 
• ? Demonstrate familiarity with wellness nutrition dietary practices and lifestyle modifications ensuring dietary practicality in discussions. 

Digital AI & Capability Enablement

Leverage digital and AI-enabled tools to enhance call quality insights follow-ups and continuous learning. 

Collaboration & Stakeholder Management

Collaborate with the Regional Business Manager Chronic portfolio teams and IDC stakeholders demonstrating collaboration as a core behaviour. 

Channel & Customer Handling

Manage CHB customer interactions including chemists, hospitals and business partners and adapt engagement strategies for metro and non-metro markets. 

Supply Chain Management 

• ? Conduct retail chemist prescription audit and update necessary records 
• ? Coordinate with stockists to maintain optimal inventory levels ensure cold-chain compliance and manage near-expiry product liquidation efficiently 
• ? Ensure availability of cold chain supply chain and escalate deviations (if any) in a timely manner when required 
• ? Coordinate with stockists to maintain optimal inventory and manage near-expiry product liquidation. 

People and Culture 

• ?  Demonstrate Credo values to build trust and credibility with healthcare professionals 
• ?  Participate in Learning and Development programmes 

STAKEHOLDER INTERACTION 

Type of Interaction: Internal 

Interaction with: Regional Business Manager, Sales Manager, Product management team, Medical department 

Nature of Interaction: Routine communication in connection with specified tasks and handling escalations from accounts. Communication requiring some level of diplomacy, coordination and synergy 

Type of Interaction: External 

Interaction with: Healthcare Professionals / Diabetes Educators /Clearing and Forwarding Agent / Stockist /Pen Centre/ Chemists/ People with diabetes & Obesity.

Nature of Interaction: Detailed technical explanation of products to external customers, influencing the customer JOB REQUIREMENTS

Professional Experience and Relevant Skills 

• ? Minimum of 1 year of experience in Diabetes Care and preferable to have 2 years of experience 
• ? Possess relevant functional and process knowledge, regulatory aspects and updated knowledge of advancements in their area of work. Must demonstrate strong interpersonal skills, empathy,Customer Orientation, Achievement Orientation 
• ? Planning & Execution skills, Effective Communication, Exhibits Grit, Patient centricity, Probing & Objection handling skill, Learning agility, Collaboration, Adaptability, Integrity and Process Compliance . Digital fluency and proficiency in using relevant tools is essential, along with a basic understanding of sales and marketing principles 

Academic Qualifications & Certifications 

• ? Educational Qualification: Bachelor of Science (BSc) Graduate 

Functional Competency 

• ? Ability to influence 
• ? Adaptability
• ? Customer- centricity 
• ? Effective communication
• ? EQ- Cognitive Empathy 
• ? Goal setting skills 
• ? Resilience 
• ? Result orientation skill
• ? Teamwork and collaboration 

Work Ethics