TSM || Nutrifix || Patna

Role Objective Achieve and exceed sales targets in the assigned territory by effectively implementing sales strategies 

KEY RESPONSIBILITIES

Sales Management

• Implement go-to-market sales strategy for the territory

• Achieve and exceed assigned targets and implement a plan of action to bridge any gaps 

• Conduct regular customer visits to proactively identify and address queries to ensure customer satisfaction

• Follow the sales team charter outlining the processes, governance, and structure for achieving sales across different channels

• Ensure optimal merchandising and strategic product placement in retail stores

• Implement promotional and marketing activities and campaigns to boost product visibility and sales

• Assist in new product launches to ensure their success, from availability phase to the promotional phase

• Maintain accurate records of sales activities, customer interactions, and market data

• Communicate regular sales reports, forecasts, and market analytics to senior management

• Assist in market research to understand customer needs and market trends for the territory

Channel Management

• Develop and implement a territory coverage plan in consultation with the Area Sales Manager

• Achieve sales across assigned channels, including General Trade, Modern Trade, E-commerce and Expert Sales

• Organise in regular meetings with key accounts, distributors, and channel partners as part of governance

• Ensure optimal placement of products across channels and implement successful sell-out of new products

• Monitor the stock levels and ensure availability of supply to distributors/ retailers/ all channel partners

• Maintain channel hygiene while implementing sales plans

• Foster strong relationships with key accounts, distributors, and channel partners

People and Culture

• Adhere to and ensure Credo values are demonstrated

• Attend mandatory training as published by the L&D team 

• Set timely goals in alignment with KRA/KPI guidelines and achieve the agreed-upon targets

STAKEHOLDER INTERACTION

Type of Interaction: Internal

Interaction with:Territory Sales Manager, Area Sales Manager, Zonal Sales Manager, Sales Manager 

Nature of Interaction: Effective communication in connection with instructions, requests or normal work tasks, motivating the team, handling escalations

Type of Interaction: External

Interaction with: Customers /CFAs / Stockist / Chemists /Channel Partners

Nature of Interaction: Basic explanation of products or services to customers or clients and communication around escalated or difficult queries with customers or clients

JOB REQUIREMENTS

Professional Experience and Relevant Skills

• Minimum of 5-8 years of overall experience, with 3 years in the nutraceutical industry or equivalent

• Proven ability to develop and execute sales plans, build strong client relationships, good communication skills, and awareness of regulatory aspects 

Academic Qualifications & Certifications

• Educational Qualification: Bachelor’s Degree in Business, Marketing or a related field

Behavioural Competency (Proficiency Levels from 1 – 5, with 1 being the lowest and 5 being the highest)

• Achievement Orientation(3)
• Problem Solving and Decision Making (2)
• Integrity and Process Compliance (3)
• Effective Communication (3)
• Customer Orientation (3)
• Collaboration (3)
• Planning and Execution (3)