Varaha - Head - Marketing

Varaha is a leading climate tech venture focused on nature-based solutions such as regenerative agriculture, ARR, and biochar projects that support smallholder land stewards at scale.

In our second year of operation we are removing and avoiding more than 1 Million tons of CO2 and distributing the majority of the revenues to more than 100,000 smallholder land stewards in South Asia and Sub-Saharan Africa.

Our in-house best in class MRV technology includes a bio-geo-chemical model for soil carbon, remote sensing and machine learning and uses soil samples for calibration.

Backed by leading global investors, our founding and management team comes with a stellar track record of successfully scaling projects and products to millions of smallholder land stewards at leading agriand tech businesses.

The Head of Marketing will be part of the leadership team, owning Varaha's brand narrative, PR, digital presence, and growth marketing strategy.

You will work closely with the founders to elevate Varaha's global visibility, attract buyers and investors, and shape the way the world perceives climate-tech solutions from the Global South.

• This is a startup leadership role - you'll be building the marketing function from the ground up, blending strategy, execution, and team-building.
• Reporting to: Founders & CEO.
• Key Responsibilities:
• Brand & Communications Leadership:

• Build and own Varaha's global brand narrative - positioning us as a pioneer in climate-tech and nature-based carbon solutions.
• Drive PR strategy, securing features in top-tier international media (Bloomberg, Forbes, Reuters, etc.) and amplifying founder voices.
• Craft compelling communications highlighting farmer impact, soil health, and measurable carbon removal.

Growth & Digital Marketing:

• Develop go-to-market strategies targeting carbon credit buyers, investors, and partners.
• Lead demand-generation campaigns across digital platforms (LinkedIn, YouTube, newsletters, partnerships).
• Build strong communities and thought leadership through storytelling, webinars, and ecosystem engagement.

Content & Creative Strategy:

• Oversee high-quality creation of decks, presentations, one-pagers, videos, and branded materials.
• Manage end-to-end social media campaigns, ensuring measurable growth in engagement and influence.
• Guide website content and ensure it reflects Varaha's evolving portfolio and credibility.

Events & Industry Presence:

• Drive Varaha's conference strategy - securing founder speaking slots, building visibility at major climate & sustainability events.
• Plan and execute global webinars, receptions, and networking opportunities.
• Represent the brand externally with authenticity and authority.

Team & Leadership:

• Build and mentor a lean, high-performing communications & marketing team.
• Manage agencies, consultants, and creative partners effectively.
• Foster a culture of creativity, agility, and impact measurement.

Qualification:

• 8+ years of marketing, communications, or PR experience, with at least 4+ years in a senior leadership role.
• Proven success in startups or high-growth companies; climate-tech/sustainability/social impact experience is a strong plus.
• Exceptional storytelling skills with the ability to translate science and technology into compelling narratives.
• Strong global media network and track record of securing high-profile coverage.
• Hands-on experience with digital marketing, content strategy, and growth metrics (CAC, ROI, funnel optimization).
• Entrepreneurial mindset: thrives in fast-paced, resource-constrained environments.
• Excellent leadership and team-building skills.