Database Marketing Specialist (contract)

Job Title: Marketing Specialist I

Location: Mumbai, MH (1-day WFO and 4 days Work from home)

Experience Required: 1+ Year

Budget: 3-4 LPA

Role Type/Shift : Contract/General

Contract Duration: 9 Months (With Possible Extension)

About The Job:

Company Name: VARITE India Private Limited

About The Client:

An American technological research and consulting firm based in Stamford, Connecticut that conducts research on technology and shares this research through private consulting, executive programs, and conferences. Its clients include large corporations, government agencies, technology companies, and investment firms.

The Client serves over 12,000 organizations in over 100 countries with an employee strength of 15,000.

About The Job:

• The ideal candidate for the Database Marketing Specialist role will have at least one year of experience in a business setting and demonstrated ability working in a fast-paced environment using data to drive commercial results, maximize lead acquisition, and sales conversions. To be successful, this candidate must blend proficiency in accessing and manipulating data with a strong ability to turn data into strategic insights and recommendations.
• The role requires knowledge of audience acquisition, marketing automation, list segmentation, and analytics to identify the right prospective attendees for the right conferences at the right time.
• To be successful, the ideal candidate will have experience with and exposure to a blend of proficiencies working with tools such as Eloqua for list segmentation, SQL and Excel to manipulate and analyze data, and Power BI to present and automate analyses.
• Essential Job Functions:Use Eloqua to perform marketing audience segmentation
• Support team members with maintaining Power BI dashboards and SQL queries
• Analyze data and determine patterns with available tools
• Follow with established privacy laws (e.g., CASL, GDPR) when building marketing lists
• Assist in developing segmentation and testing processes to identify optimal target audience
• Monitor and track efficacy of campaign efforts and channel attribution
• Support team members in using data to advise marketing managers on how best to drive business results and maximize lead acquisition and conversion
• Work as an individual contributor supporting a global Database Marketing team as needed

Qualifications:

Bachelors or Masters degree in business, marketing/communications, math, economics or other related field

• At least one year of experience in a business setting
• Demonstrated ability to gain trust and communicate effectively with team partners
• Dependable; demonstrated ability to complete assigned projects on time
• Intellectual curiosity, attention to detail, and ability to grasp technical concepts quickly
• Experience with Microsoft Office applications including PowerPoint and Excel
• Experience with Eloqua or similar platform (e.g., Marketo, HubSpot, Salesforce Marketing Cloud), Power BI or similar tool (e.g., Domo, Tableau, Alteryx), or SQL is plus
• Experience working as a part of a diverse and collaborative global team is also plus
• Basic understanding of data segmentation, email marketing, marketing campaign analysis, and relational databases would be a plus

How to Apply: Interested candidates are encouraged to respond/submit their updated resumes, and for additional job opportunities, please visit Jobs In India – VARITE.

Unlock Rewards: Refer Candidates and Earn.

If youre not available or interested in this opportunity, please pass this along to anyone in your network who might be a good fit and interested in our open positions. VARITE offers a Candidate Referral program, where youll receive a one-time referral bonus based on the following scale if the preferred candidate completes a three-month assignment with VARITE.

Experience Level Bonus Referral:

• 0-2 years INR 5,000
• 2-6 years INR 7,500
• 6+ years INR 10,000

About VARITE:VARITE is a global staffing and IT consulting company providing technical consulting and team augmentation services to Fortune 500 Companies in USA, UK, CANADA and INDIA. VARITE is currently a primary and direct vendor to the leading corporations in the verticals of Networking, Cloud Infrastructure, Hardware and Software, Digital Marketing and Media Solutions, Clinical Diagnostics, Utilities, Gaming and Entertainment, and Financial Services.

Equal Opportunity Employer:

VARITE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, veteran status, or disability status