Varun Beverages Limited/RJ Corp - Sales PMO Role

Purpose of the Job

The Sales PMO will drive planning, governance, and performance management for the sales function within the organization. The role focuses on strengthening execution discipline, enhancing distributor and route-to-market efficiency, and enabling data-driven decision-making to deliver volume, revenue, and market share growth. The incumbent will act as a central coordination point across sales, supply chain, and marketing to ensure seamless execution of commercial priorities.

• Monitor and track primary & secondary sales performance, highlighting gaps and driving corrective actions.

• Govern sales force productivity metrics

• Develop and maintain sales dashboards, scorecards, and MIS for leadership visibility and decision-making.

• S&OP coordination with supply chain to minimize stock-outs and optimize inventory across depots and distributors.

• Track and evaluate trade schemes, promotions, and incentives, ensuring ROI and effectiveness.

• Support execution of new product launches (NPDs) and market expansion initiatives.

• Conduct market visits and audits to validate ground execution and identify improvement areas.

- Drive standardization of sales processes and governance frameworks across regions.

Skills & Competencies

- Strong analytical skills with ability to translate sales and distribution data into actionable insights

• Hands-on experience in sales MIS, dashboards, and performance tracking tools

• Understanding of route-to-market models, distributor management, and GT/MT channels

• Proven ability in sales planning, forecasting, and target setting

• High ownership with strong program management and execution rigor

• Excellent stakeholder management and cross-functional collaboration skills

• Strong communication and presentation skills for senior leadership interactions

- Ability to work in a fast-paced, high-growth, execution-driven environment

Industry Experience Beverage/FMCG Industry preferred