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Job Description
JOB DESCRIPTION
Responsibilities
- Lead end-to-end development of Marketing Mix Models (MMM), from data preparation to model building, validation, and business recommendations.
- Design and implement econometric/statistical models (regression, Bayesian methods, time series, hierarchical modeling) to measure and forecast marketing ROI.
- Collaborate with clients and internal stakeholders to understand business objectives, translate them into analytical frameworks, and present insights with clarity.
- Mentor and guide junior team members in MMM techniques, coding best practices, and business storytelling.
- Drive automation and scalability in modeling pipelines and reporting dashboards.
- Explore and apply emerging methods (e.g., causal inference, machine learning) to enhance traditional MMM approaches.
- Communicate findings effectively through visualizations, presentations, and business-focused storytelling.
Qualifications:
- 4–8 years of experience in advanced analytics, with a strong focus on Marketing Mix Modeling.
- Proven experience leading MMM projects for global clients across industries (CPG, Retail, BFSI, Tech, etc.).
- Strong statistical/econometric modeling skills (e.g., regression, time series, Bayesian methods).
- Proficiency in programming languages such as Python and/or R.
- Hands-on experience with SQL for data extraction and transformation.
- Strong problem-solving skills and ability to work with large, complex datasets.
- Excellent client-facing skills, with experience in consulting and presenting insights to senior business stakeholders.
- Ability to manage multiple projects in a fast-paced, dynamic environment.
Skills
Advanced AnalyticsPythonData ExtractionMachine LearningAnalyticsSqlData ScientistIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
VAYUZ was founded with a clear mission to build global and scalable technology products, by bringing world class engineers and designers together as a solid team that shares a deep passion for technology. Our Advisory and Leadership Team comprises of Industry Experts, CXOs with prior experience in verticals like Internet, BFSI, Healthcare, IT/ITES, Retail, Consulting etc. Our Cofounders have prior experience of building a funded EdTech Startup, doing an Indian IPO Listing and handling large scale portfolios of Fortune 500 Companies. Our Offerings - Staff Augmentation - Technology Consulting - Business Consulting - Application Development for Mobile & Web - Wearable Technology - Data Analytic Our Skill sets - Framework: Laravel, Codeigniter, Cake, Django - Mobile App: iOS, Android & Hybrid - Front End: HTML, CSS3, Java Script, Angular Java Script, JQuery, AJAX - RDBMS: MySQL, MongoDB, SQL Lite - CMS: Magento, Open Cart, WordPress, Joomla, Drupal - 3rd Party API Integration: Payment Gateway, Logistic, Affiliate Marketing, Recommendation Engine & many more We have strong Engagements & Partnerships with leading - Payment Gateway Provider - SMS Gateway Provider - Voice Solution Provider - Domain & Hosting Provider Our DNA We strongly believe that building great products requires a product thinking DNA and it starts with a “customer first” approach. At VAYUZ, our passion for building great products reflects in everything we do; the development process we follow, our product design methodology, every line of code we write, or the way our team of Analysts work with our clients. Our Mission Statement Designing and developing innovative technology solution for a better future.
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