Area Sales Manager - Chennai

Position: Area Sales Manager - Chennai

Location: Chennai (base); will manage Tamil Nadu, Pondicherry and Kerala markets

Employment Type: Full time

Experience: 10 - 12 years

Summary

• The ASM will own sales, franchise expansion and retail operations across Tamil Nadu,
• Pondicherry and Kerala, operating from a Chennai base.This role requires proven
• market knowledge of the region, strong franchise partner management, property
• scouting and onboarding capability, and the ability to drive performance through
• analytics and people leadership.The incumbent must be prepared for extensive travel
• across the assigned territories.

Key Responsibilities

• • Territory Ownership: Manage end‑to‑end sales and operations for Tamil Nadu,
• Pondicherry and Kerala; ensure achievement of area sales targets and KPIs.
• • Franchise Partner Management: Build and maintain relationships with existing
• franchisees; monitor franchise performance and implement improvement plans.
• • New Partner Onboarding: Scout and evaluate potential locations; lead franchisee
• selection, onboarding, and handover to operations.
• • Market Intelligence: Maintain deep understanding of local market dynamics,
• competitor activity, pricing and customer behavior to inform strategy.
• • Retail Analytics and MIS: Analyze sales reports, dashboards and MIS to identify
• gaps and opportunities; translate insights into actionable plans.
• • Team Leadership: Recruit, coach and develop field and store teams; conduct
• performance reviews and drive productivity improvements.
• • Compliance and Controls: Ensure adherence to brand standards, operational
• processes and audit requirements.
• • Travel and Field Execution: Conduct frequent store and partner visits to ensure
• execution, merchandising standards and customer experience.

Preferred Qualifications:

• Education: MBA or equivalent postgraduate degree.
• Experience: 10–12 years in retail sales, area management or franchise development

with demonstrable experience in Tamil Nadu, Kerala and Pondicherry markets.

• Travel: Willingness to travel extensively across the assigned territories.

Skills and Competencies:

• Preferred Skills: Franchisee management; onboarding new partners; property

scouting; retail analytics; team management.

• Technical Skills: Strong Excel skills; experience with MIS and sales dashboards.
• Business Skills: Ability to evaluate ROI for locations and marketing; commercial

• acumen; negotiation skills.
• • Behavioral Competencies: Strong stakeholder management; decisive execution
• orientation; excellent communication; cultural fluency in regional markets is an
• advantage.