ASM - Andhra Pradesh

Position: Area Sales Manager – Andhra Pradesh

Location: Vijayawada (base); will manage Andhra Pradesh market

Employment Type: Full time

Experience: 10 - 12 years

Summary:

The ASM will own sales, franchise expansion and retail operations across Andhra Pradesh operating from a Vijayawada base. This role requires proven market knowledge of the region, strong franchise partner management, property scouting and onboarding capability, and the ability to drive performance through analytics and people leadership. The incumbent must be prepared for extensive travel across the assigned territories.

Key Responsibilities:

• Territory Ownership: Manage end‑to‑end sales and operations for Andhra Pradesh; ensure achievement of area sales targets and KPIs.

• Franchise Partner Management: Build and maintain relationships with existing franchisees; monitor franchise performance and implement improvement plans.

• New Partner Onboarding: Scout and evaluate potential locations; lead franchisee selection, onboarding, and handover to operations.

• Market Intelligence: Maintain deep understanding of local market dynamics, competitor activity, pricing and customer behavior to inform strategy.

• Retail Analytics and MIS: Analyze sales reports, dashboards and MIS to identify gaps and opportunities; translate insights into actionable plans.

• Team Leadership: Recruit, coach and develop field and store teams; conduct performance reviews and drive productivity improvements.

• Compliance and Controls: Ensure adherence to brand standards, operational processes and audit requirements.

• Travel and Field Execution: Conduct frequent store and partner visits to ensure execution, merchandising standards and customer experience.

Preferred Qualifications:

• Education: MBA or equivalent postgraduate degree.

• Experience: 10–12 years in retail sales, area management or franchise development with demonstrable experience in Andhra Pradesh market.

• Travel: Willingness to travel extensively across the assigned territories.

Skills and Competencies:

• Preferred Skills: Franchisee management; onboarding new partners; property scouting; retail analytics; team management.

• Technical Skills: Strong Excel skills; experience with MIS and sales dashboards.

• Business Skills: Ability to evaluate ROI for locations and marketing; commercial acumen; negotiation skills.

• Behavioral Competencies: Strong stakeholder management; decisive execution orientation; excellent communication; cultural fluency in regional markets is an

advantage.