Sr. Executive, Performance Marketing

Department Icon Digital Marketing/Marketing
98+ Applicants
Posted: 6 months ago
1-4 years
Kolkata
work from office

Posted: 6 months ago
|
Applicants: 100+
Job Description
About Company
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Job Description

Job Responsibilities:
  1. Campaign Strategy & Execution:
  • Plan and execute Google Ads, Meta (Facebook) Ads, and other digital performance marketing campaigns.
  • Optimize product feeds on Google Shopping and Meta Catalogue Manager for better ad delivery.
2. Performance Monitoring & Optimization:
  • Monitor campaign KPIs daily, provide reports, and make real-time adjustments for better efficiency.
  • Work closely with the content & design teams to optimize audience targeting, ad copies, and creatives.

3. A/B Testing & Ad Copy Optimization:

  • Conduct A/B tests using built-in Google & Meta features to improve ad performance.
  • Optimize text-based ad copies to enhance ad relevance, CTR, and overall campaign effectiveness.
4. Collaboration & Learning:
  • Work cross-functionally with creative, content, and digital marketing teams to drive performance.
  • Stay updated with platform trends, algorithm updates, and emerging best practices.
Skills Required:
  • Performance Marketing & Digital Ads
  • Analytics & Data-Driven Optimization
  • E-commerce & Product Feeds
  • A/B Testing & Ad Copy Optimization
  • Technical & Data Handling
  • Professional & Soft Skills

Skills

Senior ExecutiveMarketing CampaignsE-commerceContent DesigningDigital MarketingPerformance MonitoringAnalyticsMonitoringDigital MarketingGoogle AdsMarketing CampaignsOptimizationMarketing

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About Company

Manyavar’s timeless celebration collection includes exquisite Sherwanis, fine Indo-Westerns, Royal Bandhgalas, classic Kurta-Jackets and matching accessories for life’s special moments. Not leaving behind the juniors, Manyavar started with their Kid’s Ethnic and Fusion wear line which was a delight to the little ones. Under the umbrella of Vedant Fashions Private Limited, Manyavar transformed men’s ethnic fashion wear into a signature statement. Soon the brand opened up a much wider variety of men’s garments and accessories which rendered it as a one stop shop for celebration wear. During the course of its evolution, the label became synonymous with wedding wear; a one-stop-store, draping the world with joy and finest Indian elegance. Thus, Manyavar completed celebration. Manyavar’s timeless celebration collection includes exquisite Sherwanis, fine Indo-Westerns, Royal Bandhgalas, classic Kurta-Jackets and matching accessories for life’s special moments. Not leaving behind the juniors, Manyavar started with their Kid’s Ethnic and Fusion wear line which was a delight to the little ones. Paving the path for a happier family, the brand introduced.
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Important dates & deadlines?

Application Deadline

25 Apr 26, 04:53 PM IST

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Sr. Executive, Performance Marketing

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