Posted: 2 weeks ago
Posted: 2 weeks ago
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Job Description
6 Month Contractual
Role Overview:
We are seeking an experienced Performance Marketing Lead on a 6-month contract to drive customer acquisition, lead generation, and digital growth across online channels.
The ideal candidate shouldhave strong expertise in Google Ads, Meta Ads, SEO, Analytics, and conversion optimization, with experience managing large digital marketing budgets and delivering measurable business outcomes.
Key Responsibilities:
- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and other digital platforms.
- Drive qualified leads, website traffic, and customer acquisition while achieving defined CPA and ROAS targets.
- Manage digital marketing budgets and continuously optimize campaigns to maximize ROI.
- Monitor campaign performance and implement data-driven improvements.
- Conduct A/B testing for landing pages, creatives, ad copies, and audience segments.
- Develop and execute remarketing and customer retention campaigns.
- Develop and implement SEO strategies to improve organic traffic and search engine rankings.
- Conduct keyword research, competitor analysis, and technical SEO audits.
- Optimize website content, landing pages, metadata, internal linking, and site structure.
- Monitor website performance using Google Search Console, Google Analytics, and SEO tools such as SEMrush, Ahrefs, or Screaming Frog.
- Track keyword rankings, organic traffic, backlinks, and conversion performance.
Analytics & Reporting:
- Analyze campaign performance using Google Analytics 4 (GA4), Looker Studio, Google Ads Manager, and Meta Business Suite.
- Prepare weekly and monthly performance reports with actionable insights.
- Track key marketing KPIs, including CAC, CPL, CTR, CPC, Conversion Rate, and ROAS.
Cross-functional Collaboration:
- Work closely with Product, Design, Technology, CRM, and Content teams to improve campaign performance.
- Coordinate with the SEO, content, and creative teams to ensure alignment across paid and organic marketing initiatives.
- Support website optimization initiatives to improve user experience and conversion rates.
Required Skills:
- Strong experience in Google Ads, Meta Ads, and digital campaign management.
- Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Expertise in SEO, including technical SEO, on-page SEO, off-page SEO, and local SEO.
- Strong understanding of conversion rate optimization (CRO) and landing page optimization.
- Experience managing large digital marketing budgets and performance metrics.
- Excellent analytical and problem-solving skills.
Preferred Qualifications:
- Degree in Marketing, Business, Digital Marketing, or a related field.
- Google Ads and Google Analytics certifications are preferred.
- Experience in automotive, e-commerce, marketplace, or consumer internet businesses is an advantage
Skills
Digital MarketingCampaign ManagementPerformance MarketingMarketingWeb AnalyticsSEM / SEOMfg/Auto MarketingMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
TCS is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 50 years. TCS offers a consulting-led, cognitive powered, integrated portfolio of business, technology and engineering services and solutions. This is delivered through its unique Location Independent Agile™ delivery model, recognized as a benchmark of excellence in software development. A part of the Tata group, India's largest multinational business group, TCS has over 614,000 of the world’s best-trained consultants in 55 countries. The company generated consolidated revenues of US $25.7 billion in the fiscal year ended March 31, 2022, and is listed on the BSE (formerly Bombay Stock Exchange) and the NSE (National Stock Exchange) in India. TCS' proactive stance on climate change and award-winning work with communities across the world have earned it a place in leading sustainability indices such as the MSCI Global Sustainability Index and the FTSE4Good Emerging Index.
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