Performance Marketing

Key Responsibilities:

• Plan, execute, and optimize Google Search campaigns focused on lead generation
• Manage and scale App Campaigns (UAC) for installs and in-app conversions
• Conduct keyword research, audience targeting, and competitor analysis
• Create and test high-performing ad copies and creatives
• Monitor and optimize campaigns to improve CPL, CPA, ROI, and conversion rates
• Set up and manage tracking using Google Analytics, Tag Manager, Firebase/Appsflyer
• Perform A/B testing across ads, landing pages, and audiences
• Analyze campaign data, generate insights, and share performance reports
• Work closely with product, design, and sales teams to optimize the user journey and conversion funnel

Requirements:

• 2+ years of hands-on experience in performance marketing
• Strong expertise in Google Ads (Search + App Campaigns)
• Good understanding of attribution, conversion tracking, and analytics tools
• Data-driven mindset with strong analytical and problem-solving skills
• Ability to manage budgets and deliver measurable growth