Email Marketing Specialist

Vaibhav Global Ltd (VGL) Company Overview

Listed in 1996-97 on Indian stock exchanges, Vaibhav Global Ltd (VGL) is an end-to-end electronic deep discount retailer of fashion jewelry, gemstones, and lifestyle products, operating in the US, UK, Germany, and Canada.

Shopping Experience

Todays customers seek convenience, and VGL meets this demand through its proprietary 24/7 TV shopping channels (Shop LC in the US and Germany, and Shop TJC in the UK), as well as through various digital mediums including websites, mobile apps, OTT platforms, social media, and third-party marketplaces. VGL reaches almost 124 million households across the US, UK, and Germany. As digitization progresses and online retail continues to grow, VGLs portfolio and omni-channel strategy will evolve accordingly.

Financials And Workforce

VGL reported a group turnover of approximately Rs. 3,041 Crore (FY 2023-2024) and employs over 3800 people globally. The companys head office and main manufacturing facility are in Jaipur, India, employing around 3000 people, including contract workers.

Acquisitions

• Mindful Souls B.V.: In FY23-24, VGL acquired Mindful Souls B.V., a Netherlands-based e-commerce company specializing in subscription-based online sales of fashion jewelry, gemstones, and lifestyle products. This acquisition is expected to leverage VGLs sourcing and manufacturing strengths while enhancing digital business capabilities.
• Ideal World: VGL, through its subsidiary Shop TJC Ltd (UK), acquired the assets of Ideal World, a well-known teleshopping and digital retail brand in the UK. This acquisition includes IP rights, broadcasting rights, studio equipment, and other intangible assets.

VGL is committed to sustainable business practices and renewable energy initiatives. The companys SEZ unit in India received the Excellence Award for IGBC Performance Challenge 2021 for Green Built Environment, reflecting its dedication to environmental sustainability. VGLs Your Purchase Feeds... initiative has provided 87 million meals to school children in India, the US, and the UK. The company encourages employees to donate at least two hours each month to charitable causes, tracked through its performance system. VGL is also a Great Place to Work (GPTW) certified organization.

Shop LC Overview

Shop LC, a VGL subsidiary, was established in Austin, TX in 2007 and now broadcasts live to 75 million homes in the US. The growing e-commerce presence is supported by the website Shop LC. Shop LC ships approximately 25,000 products daily to US customers and employs around 550 people in various operational roles. The US is VGLs largest market, contributing 68% to consolidated revenue.

TJC Overview

TJC, another VGL subsidiary, was established in London, UK in 2006 and broadcasts live to 25 million homes in the UK. The companys e-commerce presence is supported by the website TJC. TJC ships approximately 12,000 products daily to UK customers and employs around 220 people in London, with extended teams in India.

Shop LC Germany Overview

Launched in 2021 from Dusseldorf, Germany, Shop LC Germany TV & e-commerce is a new market with significant growth potential. The business currently reaches 27 million households and is expanding. The e-commerce site can be accessed at Shop LC Germany.

Our Purpose

Delivering joy.

Our Vision

Be the Value Leader in Electronic Retailing of Jewelry and Lifestyle Products.

Our Mission

To deliver one million meals per day to children in need by FY40 through our one-for-one meal program: your purchase feeds...

Our Core Values

• Teamwork
• Honesty
• Commitment
• Passion
• Positive Attitude

Were seeking a results-driven Email Marketing Specialist with proven expertise in Klaviyo and a passion for gemstone jewelry to join our growing team. You will craft and manage email and SMS campaigns that reflect the elegance, heritage, and story of our gemstone collections. Your goal will be to enhance customer engagement, drive conversions, and nurture loyalty through thoughtful, on-brand communication.

Key Responsibilities

• Plan, create, and execute engaging email marketing campaigns via Klaviyo, including new product launches, educational content, promotions, and seasonal drops.
• Build and optimize automated flows such as welcome series, cart/browse abandonment, post-purchase care, and gemstone education.
• Segment customers by behavior, purchase history, and preferences to ensure highly personalized communication.
• Collaborate with design and content teams to create emails that visually showcase our gemstone jewelry while telling compelling stories.
• Maintain a consistent brand voice that aligns with the elegance and meaning behind each piece.
• Conduct A/B testing to continuously improve open rates, CTR, and conversion metrics.
• Analyze campaign performance, prepare regular reports, and refine strategies based on insights.
• Stay informed on email marketing trends, industry benchmarks, and Klaviyo updates.

• 2+ years of experience in email marketing, with a strong focus on Klaviyo.
• Prior experience in the jewelry, fashion, or luxury e-commerce sector gemstone jewelry experience is a big plus.
• Strong eye for design and storytelling, with the ability to translate gemstone and craftsmanship narratives into compelling email content.
• Proficiency in building and managing customer segments, flows, and campaign automation in Klaviyo.
• Familiarity with Shopify or similar e-commerce platforms.
• Understanding of performance metrics and analytics tools.
• Detail-oriented with excellent copywriting and communication skills.
• Working knowledge of SMS marketing (especially via Klaviyo) is a bonus.

• Passion for gemstones, jewelry design, or luxury branding.
• Knowledge of email deliverability best practices and regulations (GDPR, CAN-SPAM).
• Basic HTML/CSS for email customization.
• Experience with loyalty programs and customer retention strategies.