Digital Head – Performance Marketing

Department

Digital Marketing

Reporting To

Founders / Senior Leadership

Location

Borivali (West), Mumbai (Work From Office)

Experience Required

7+ Years (Hands-On Performance Marketing, Open to Leadership)

Employment Type

Full-Time

About the Role

We are looking for a results-driven, hands-on Digital Head to own and scale our performance marketing across Google Ads and Meta (Facebook/Instagram). This is primarily an individual contributor role — we need someone who can roll up their sleeves, build and optimize campaigns themselves. As business grows, this role is expected to evolve into a team leadership position, so we value candidates who are open to and excited by that trajectory.

The ideal candidate has a proven track record of managing significant paid media budgets, achieving strong ROAS, and independently driving revenue growth through data-led decision-making — with the ambition and maturity to eventually build and lead a performance marketing team.

Key Responsibilities

Performance Marketing (Core Focus)

• Own end-to-end campaign management on Google Ads (Search, Shopping, Display, YouTube) and Meta Ads (Facebook, Instagram)
• Build, test, and optimize campaigns from scratch — audience targeting, creative, bidding strategies, landing page alignment
• Manage and scale ad budgets with a strong focus on ROAS, CAC, and revenue outcomes
• Conduct in-depth A/B testing on ad copy, creatives, and audience segments
• Monitor and act on performance data daily — proactively catch drops and capitalize on opportunities
• Analyze funnel metrics end-to-end: impressions → clicks → conversions → retention

Digital Strategy & Growth

• Develop integrated digital marketing strategies that align with business revenue targets
• Collaborate with content, design, and product teams to ensure campaign assets are optimized for conversion
• Identify new paid channels, tools, and growth levers to diversify acquisition
• Build reporting dashboards and present clear performance insights to leadership

Analytics & Reporting

• Leverage Google Analytics / GA4 and platform-native dashboards to drive data-informed decisions
• Build and maintain performance reports for leadership — clear, actionable, and tied to revenue
• Set up and maintain conversion tracking, pixel health, and attribution across all paid channels

Required Skills & Qualifications

Must-Have Technical Skills

• 7+ years of hands-on experience in digital/performance marketing
• Deep expertise in Google Ads — Search, Shopping (Merchant Center), Display, YouTube
• Deep expertise in Meta Ads Manager — campaign structure, pixel setup, custom audiences, retargeting
• Proficiency in Google Analytics / GA4, conversion tracking, and attribution
• Experience managing budgets of $10,000+/month with measurable ROAS outcomes
• Strong command of audience segmentation, lookalike audiences, and funnel-based targeting
• Working knowledge of Shopify, landing page tools, and e-commerce funnels

Nice to Have

• Prior experience managing or mentoring a small team (even 1–3 people)
• Comfortable stepping into a team lead or head role as the function scales
• Experience with email marketing and automation (Klaviyo or similar)
• Familiarity with Amazon Sponsored Ads (Sponsored Products, Sponsored Brands)
• Exposure to programmatic advertising or additional paid channels
• Prior experience in ed-tech, publishing, or B2C e-commerce
• Google Ads / Meta Blueprint certifications

Soft Skills & Leadership

• Self-starters can operate independently and take full ownership without being micromanaged
• Open to growing into a leadership role — comfortable hiring, briefing, and eventually managing a team
• Strong analytical mindset with a habit of leading decisions with data
• Excellent communication skills — able to explain performance metrics clearly to non-technical stakeholders
• Collaborative team player with the ability to brief and work with creative, content, and tech teams
• Adaptable — comfortable in a fast-paced, scaling business environment

What Were Looking For (Non-Negotiables)teria

Expectation

Experience

7+ years, with at least 4 years hands-on in paid performance marketing

Google Ads

Must be hands-on proficient — not just supervisory

Meta Ads

Must be hands-on proficient — not just supervisory

Budget Management

Proven experience managing $50K+/month in ad spend

ROAS Proof

Must have examples of measurable ROAS improvement

Seniority Level

Hands-on executor today, open to leading a team as role scales

Office Address and Time

Address: A701, W92, Vazira Naka, L.T. Road, Borivali (West), Mumbai – 400 092.

Timings: 8:30 AM to 5:30 PM (Mon to Fri) & 8:30 AM to 1 PM (Sat)

How to Apply

Interested candidates should share the following:

• Updated CV/resume on this form: https://forms.gle/KX2fTMXU1bVbQkY79
• A brief note on the largest ad budget you have independently managed and the ROAS achieved
• Links to any campaigns, dashboards, or case studies you can share (optional but preferred)

Website

www.vibrantpublishers.com