Performance Marketing Specialist (Google Ads, Meta Ads & Amazon Ads)

POSITION: Performance Marketing Specialist

(Google Ads, Meta Ads & Amazon Ads)

Vibrant Publishers is an independent U.S. publisher of academic and test preparation books, dedicated to making learning accessible and practical. With a strong presence in business, technology, and test preparation, our books are trusted by students, educators, and professionals worldwide. We are seeking a Marketing Manager to drive our marketing and communications strategy, lead campaigns, and manage a small team, including Marketing & PR Executives.

We are seeking an all-in-one Digital Marketer who has hands-on experience managing and optimizing paid campaigns across Amazon Ads, Google Ads, and Meta Ads. The ideal candidate knows how to balance search intent with creative discovery to drive maximum return on ad spend (ROAS) for our book catalog. US/Global market experience is must.

• Amazon PPC Management: Set up, monitor, and optimize Sponsored Products, Sponsored Brands, and Display ads. Conduct rigorous keyword research specific to book genres, search volumes, and competitor analysis.
• Google Ads Execution: Run high-intent Search and Performance Max (PMax) campaigns targeting students, professionals, and institutions looking for educational and career resources.
• Meta Ads Strategy: Design, execute, and copywrite target-audience campaigns on Facebook and Instagram. Build custom and lookalike audiences based on reader demographics, interests, and academic profiles.
• Data & Optimization: Monitor daily/weekly budgets across platforms. Track key metrics including ACoS, TACoS, ROAS, CTR, and Cost-Per-Click (CPC).
• Reporting: Maintain clean marketing dashboards and provide data-backed insights on which titles are scaling and where budget allocation needs to shift.

• 2 to 6 years of verifiable experience running paid campaigns across Google, Meta, and Amazon Ads (E-commerce or Publishing background is a major plus).
• US/Global market experience is must.
• Solid understanding of the Amazon ecosystem (Vendor Central / Seller Central / KDP ad dashboards).
• Strong analytical skills with proficiency in Microsoft Excel / Google Sheets for data slicing.
• Excellent copywriting skills to write compelling ad copy for books, titles, and blurbs.

• Competitive salary based on qualifications, experience, and skills.
• Opportunity to shape marketing strategy for a growing publishing house.
• Exposure to international markets and global publishing trends.
• A collaborative and growth-oriented environment.

CLICK TO APPLY- https://forms.gle/7GyLCeHob9AKwEc47