[Internal Hiring]: PPC Manager

About the Role

Key Responsibilities

• Plan, launch and manage paid campaigns on Google Ads (Search, Display, Performance Max, YouTube, Shopping) and Meta Ads (Facebook and Instagram).
• Develop full-funnel paid media strategies aligned with lead-generation and revenue goals.
• Manage monthly budgets and allocate spend across platforms for the best ROI.
• Conduct keyword research, audience segmentation, lookalike and retargeting strategies.
• Write and test ad copy, creatives and landing-page recommendations to improve CTR and conversion rates.
• Continuously optimize bids, targeting, placements and creatives to reduce CPL / CPA and improve ROAS.
• Set up and maintain conversion tracking using Google Tag Manager, GA4, Meta Pixel and Conversions API.
• Run A/B tests and share insights; keep up with platform updates and best practices.
• Prepare weekly and monthly performance reports with actionable insights for leadership.
• Coordinate with design, content, web and sales teams to align campaigns and lead quality.
• Guide and mentor junior PPC executives.

Must-Have Skills & Qualifications

• 6+ years of hands-on PPC experience with demonstrable expertise in both Google Ads and Meta Ads.
• Proven track record of managing significant monthly budgets with measurable CPL / ROAS improvements.
• Strong working knowledge of GA4, Google Tag Manager, Meta Business Manager and conversion tracking.
• Solid analytical skills and comfort with Excel / Google Sheets and dashboards (e.g., Looker Studio).
• Experience with lead-generation campaigns, ideally B2B / IT services or SaaS.
• Good understanding of landing-page optimization and CRO basics.
• Google Ads and Meta Blueprint certifications preferred.
• Graduate in Marketing, Business, IT or a related field.

Good to Have

• Experience with LinkedIn Ads, Bing Ads or programmatic platforms.
• Exposure to CRM integrations (HubSpot, Zoho) for lead-quality tracking.
• Experience with automation scripts and bidding strategies.

What We Offer

• Ownership of significant ad budgets and campaign strategy.
• Collaborative environment with scope for growth into leadership.
• Competitive compensation aligned with experience.