[Internal Hiring]: Social Media Manager

About the Role

Key Responsibilities

• Build and execute an organic social media strategy aligned with brand and business goals across LinkedIn, Instagram, Facebook, X, YouTube and emerging platforms.
• Own the content calendar: plan, brief and approve posts, reels, carousels, short videos, polls and stories.
• Drive organic growth in reach, engagement, follower quality and inbound leads through platform-native best practices.
• Lead community management: respond to comments and DMs, handle brand mentions and manage online reputation.
• Collaborate with design, video, content and SEO teams to deliver high-quality, on-brand assets.
• Track trends, algorithm changes, hashtags and competitor activity, and turn insights into ideas and experiments.
• Build employer-branding and thought-leadership content in partnership with leadership and HR.
• Prepare monthly performance reports with clear insights and recommendations using native analytics and social tools.
• Mentor and manage a team of social media executives, designers and content creators.
• Manage influencer, creator and employee-advocacy initiatives where relevant.

Must-Have Skills & Qualifications

• 7+ years of hands-on experience in organic social media management, with at least 2 years in a lead or managerial role.
• Proven track record of growing organic reach, engagement and followers for B2B and/or B2C brands.
• Strong command of platform algorithms, content formats and storytelling.
• Excellent written and verbal communication, with a sharp eye for copy and creative quality.
• Experience with scheduling and analytics tools (e.g., Buffer, Hootsuite, Sprout Social, Later, native insights).
• Working knowledge of Canva / Adobe tools and basic video editing workflows.
• Data-driven mindset: comfortable with KPIs, reporting and A/B testing of content.
• Graduate in Marketing, Mass Communication, Business or a related field.

Good to Have

• Experience in IT services, SaaS or technology brands.
• Familiarity with social SEO, LinkedIn thought-leadership and employer branding.
• Exposure to AI tools for content ideation and social listening.

What We Offer

• Ownership of the brand's organic social presence with high visibility.
• Collaborative leadership culture and scope for growth.
• Competitive compensation aligned with experience.