Product Manager - Loyalty Platform - D2C/B2C/Retail/CPG

Product Manager - Loyalty Platform - D2C/B2C/Retail/CPG (9-13 yrs)
- Define and drive the CPG D2C expansion strategy across the Loyalty Platform
- Develop and maintain a structured CPG D2C use case catalogue spanning loyalty, decisioning and AI capabilities.
- Identify platform and module capability gaps required to support retail and D2C growth.
- Translate CPG growth requirements into clear, structured product inputs for Rewards, MRTM, Digital and Modernisation PMs.
- Support lighthouse CPG deployments and capture structured market validation feedback.
- Ensure vertical expansion aligns with platform abstraction guardrails and long-term cross industry strategy.
- Collaborate with Product Marketing to support retail positioning and value articulation.
- Provide structured input into roadmap prioritisation without direct ownership of module backlogs.
- Monitor retail and CPG engagement trends and translate insights into actionable product recommendations.
Mandatory Skills
- 8+ years of product management experience within retail, CPG, D2C or commerce-driven ecosystems.
- Strong understanding of loyalty, engagement and consumer growth models.
- Experience defining cross-channel customer journeys and personalisation use cases.
- Demonstrated ability to operate across multiple product modules without direct authority.
- Experience translating market and client requirements into structured product inputs.
- Strong stakeholder alignment and cross-functional collaboration capability.

- Experience participating in enterprise solution workshops and structured implementation discussions.
Desirable Skills:
- Experience with marketing automation, decisioning or loyalty platforms.
- Exposure to AI-driven personalisation, recommendation engines or growth optimisation systems.
- Experience working with commerce platforms or retail data ecosystems.
- Experience supporting the launch of new vertical offerings within enterprise SaaS.
- Exposure to telecom engagement ecosystems.
- Experience working in global enterprise environments.