Copywriter (Instagram Reels)

About Us

Voy India, previously EarlyFit, is Indias first full-stack metabolic health and weightloss platform. Built at the intersection of healthcare, science, and consumer technology, we have combined GLP-1, medical expertise, endocrinologist-led care, diagnostics, nutrition coaching, and ongoing behavioural support into one seamless

• experience.
• We arent just a weight loss app; were a clinical revolution.
• Since 2019, Voy has transformed the health of more than 20 Lakh members globally across the UK, Germany, Brazil and now India through evidence-based, science-led medical care.

What Youll Do

• Write sharp, high-converting copy across ads, landing pages, WhatsApp, email, app journeys, and social media.
• Turn complex healthcare and science concepts into simple, relatable storytelling.
• Collaborate with design, product, growth, and medical teams to craft campaigns people actually remember.
• Build a distinct voice for Voy - credible enough for healthcare, engaging enough for consumer internet.
• Experiment constantly with hooks, CTAs, messaging angles, and storytelling formats.

What Were Looking For

• 4-10 years of copywriting/content experience.
• Strong grasp of digital-first and performance marketing copy.
• Ability to write clean, witty, emotionally intelligent content.
• Someone who understands that good copy is not just creative-it converts
• Experience in healthtech, D2C, wellness, or consumer startups is a plus.

Bonus Points If

• You Obsess over great brands and campaigns
• Can write both long-form storytelling and crisp ad copy.
• Have a portfolio that shows range and originality.