Vutto - Senior Manager - Digital Marketing

ABOUT US

Vutto is a full-stack, phygital platform transforming the used two-wheeler market in India. We combine certified online listings with offline retail experience, in-house refurbishment, warranty support, and end-to-end documentation to deliver a seamless and trustworthy experience.

ABOUT THE ROLE

The Senior Manager - owns the company's paid growth engine across digital channels, driving customer acquisition, revenue growth, and ROI. This role combines deep hands-on expertise with strategic planning, experimentation, analytics, and cross-functional collaboration.

KEY RESPONSIBILITIES

• Own and scale paid acquisition across channels: Google Ads, Meta (Facebook/Instagram), Twitter/X, programmatic, affiliates
• Define and optimize CAC, ROAS, LTV, and funnel conversion metrics
• Build experimentation roadmaps (A/B testing, creative testing, landing pages)
• Identify new growth channels and scaling opportunities
• Develop performance marketing strategy aligned with business goals
• Own quarterly and annual paid media planning and forecasting
• Allocate budgets dynamically based on performance and ROI
• Partner with Product, Sales, and Brand teams on GTM initiatives
• Deep dive into funnel metrics (impressions - conversion - revenue)
• Own attribution models, dashboards, and reporting
• Leverage data to identify insights, growth levers, and inefficiencies
• Collaborate with data teams on tracking, analytics, and experimentation

KEY REQUIREMENT

• 4-8 years of work experience into core marketing field specially in a startup environment
• Experience in SaaS or marketplaces etc
• Exposure to international or multi-market growth
• Startup or high-growth environment experience is preferred.

WHY JOIN US?

• Competitive pay and Esops
• Exciting opportunity to be part of high paced start-up.
• Great work culture.
• Health benefits
• Flexible work timings