Marketing Head CSD Beverages - Nigeria

Their is one good opportunity for Marketing Head - CSD Beverages with our client based in Lagos Nigeria .

• Position : Marketing Head
• Job Location : Lagos Nigeria
• Reporting to : MD

We are seeking an accomplished Marketing Head to lead the marketing function for our Carbonated Soft Drinks (CSD) portfolio in Nigeria. The ideal candidate will have a strong FMCG background with extensive experience in developing and executing brand strategies, driving business growth, and managing high-impact marketing initiatives within the beverages industry. The role demands a strategic marketer with proven expertise in brand building, consumer insights, innovation, portfolio management, and commercial execution in highly competitive markets.

Key Responsibilities:

1. Brand Strategy & Growth:

• Develop and execute long-term brand strategy for the CSD portfolio.
• Drive market share, volume, revenue, and profitability.
• Strengthen brand equity through effective positioning and consumer engagement.
• Lead annual brand planning and strategic marketing initiatives.

2. Marketing & Consumer Insights:

• Develop annual marketing plans and integrated marketing calendars.
• Identify consumer trends and translate insights into actionable marketing strategies.
• Drive brand awareness, consumer acquisition, and loyalty.
• Conduct market research and evaluate campaign effectiveness.

3. Campaign & Media Management:

• Plan and execute ATL, BTL, Digital, Social Media, and Experiential marketing campaigns.
• Manage creative, media, digital, and activation agencies.
• Measure campaign performance and optimize marketing ROI.

4. Portfolio & Innovation:

• Manage the complete CSD product portfolio.
• Identify opportunities for product innovation, renovation, and line extensions.
• Lead new product launches and commercialization initiatives.
• Work closely with R&D and Supply Chain for successful product execution.

5. Commercial & Trade Marketing:

• Partner with Sales teams to develop Go-to-Market (GTM) strategies.
• Design channel-specific promotions and trade activation programs.
• Improve in-store visibility and execution across Modern Trade and General Trade.
• Support distributor engagement and retail excellence initiatives.

6. Business & Financial Management:

• Own the annual marketing budget and ensure effective allocation of resources.
• Monitor business performance, pricing, profitability, and return on marketing investment (ROMI).
• Deliver sustainable business growth while maintaining cost efficiency.

7. Market Intelligence:

• Monitor competitive activity, pricing, product launches, and market dynamics.
• Identify emerging consumer and industry trends.
• Recommend strategic actions based on market intelligence.

8. Cross-functional Collaboration:

- Work closely with Sales, Finance, Supply Chain, Manufacturing, Procurement, R&D, Commercial Excellence, and External agencies and partners.

Candidate Profile:

• 12 to 15 years of progressive experience in FMCG/Beverages marketing.
• Minimum 6 to 8 years in Brand Management or Category Management within Carbonated Soft Drinks or Beverage categories.
• Proven experience managing large consumer brands with national or regional responsibility.

Education:

• MBA (Marketing/General Management) from a premier B-school.
• Preferred MBA Pass-out: 2009 to 2014.
• Bachelors degree in Business, Marketing, Engineering, or a related discipline.