Field Sales Representative

Company Description Walksea Coffee is an emerging premium coffee brand in India, focused on delivering consistently high-quality coffee from careful origin selection through to precise processing. The company manages processing, manufacturing, and supply operations to ensure a rich aroma and reliable product for its partners. As a trusted supply partner, Walksea Coffee supports bulk orders and works closely with businesses that value premium coffee experiences. Team members join a growing brand with opportunities to contribute to product excellence and customer satisfaction across the Indian market.

Role Description The Field Sales Representative is a full-time, on-site role based in Ghaziabad. This position is responsible for visiting potential and existing business customers, presenting Walksea Coffee products, and building strong, long-term relationships. Day-to-day activities include identifying new sales opportunities, conducting product demonstrations and tastings, negotiating pricing and terms within company guidelines, and closing orders, including bulk purchases. The role involves maintaining regular contact with clients, tracking sales performance, reporting market feedback, and collaborating with the internal team to ensure timely delivery and high customer satisfaction. The Field Sales Representative also supports promotional activities and brand visibility within the assigned territory.

Qualifications

• Proven field sales or business development experience, preferably in FMCG, beverages, or related industries.
• Strong communication, negotiation, and interpersonal skills, with the ability to build and maintain client relationships.
• Ability to plan daily routes, manage territory activities, and meet sales targets consistently.
• Basic understanding of sales reporting, pipeline management, and CRM or similar tools.
• Comfort with on-site customer visits, product presentations, and occasional promotional events.
• Self-motivated, goal-oriented, and able to work independently while collaborating with cross-functional teams.
• Knowledge of the local Ghaziabad and surrounding markets; fluency in Hindi and local language is an advantage.
• Valid drivers license and willingness to travel within the territory; prior experience in B2B or bulk sales is a plus.
• Relevant education in Business, Marketing, or a related field is preferred but not mandatory when supported by strong experience.