Wealthy.in - Head - Content & Social Media

Head of Content & Social Media

• Location: HSR Layout, Bangalore (Work from Office)
• Experience: Minimum 8 years in content leadership, with proven team-building and management experience
• Industry Preference: WealthTech / FinTech / Financial Services

About Wealthy

Wealthy is a tech platform built for Mutual Fund Distributors (MFDs) to grow and manage their business with ease. Our mission is to empower MFDs with technology, insights, and resources to deliver exceptional value to their clients.

Role Overview

We are seeking a Head of Content & Social Media to define, execute, and scale Wealthys content and social presence. This is a leadership role that combines hands-on strategy with team-building. You will manage our writers, designers and editors while hiring and mentoring new talent, including social media and content. The ideal candidate has deep knowledge of financial investment products, experience in the wealth management/fintech space, and a proven record of building high-performing content teams from the ground up.

Key Responsibilities

• Content & Social Strategy: Develop and implement an integrated content and social media plan aligned with brand and business goals.
• Team Building & People Management: Hire and onboard social media specialists, writers, and other content roles to strengthen the function.
• Financial Expertise: Create and oversee content that reflects a strong understanding of mutual funds, wealth management, and investment products.
• Content Production: Oversee production of blogs, educational articles, newsletters, social posts, videos, infographics, and resources for MFDs and investors.
• Brand Consistency: Maintain a cohesive voice, style, and tone across all channels.
• Analytics & Optimization: Track performance of content and social initiatives, using data to refine strategy.

Requirements

• Experience: Minimum 8 years in content marketing/communications, with at least 3 years in a leadership role.
• Industry Knowledge: Mandatory experience in financial services, wealthtech, fintech, or investment advisory sectors.
• Financial Acumen: Deep understanding of mutual funds, investment products, and financial markets (non-negotiable).
• Strategic & Execution Skills: Ability to design and execute scalable content programs.
• Communication Skills: Strong writing, editing, and storytelling skills, especially in simplifying complex financial topics.
• Tools & Platforms: Familiarity with CMS, SEO, social media management tools, and analytics platforms.

Why Join Us

• Build a function from the ground up and leave your strategic imprint.
• Lead a talented creative team and expand it with top talent.
• Work at the forefront of WealthTech, helping MFDs scale their business with innovative solutions.