Podcast Marketing Associate

Do you love a good podcast, and can you spot the handful of clips inside a two hour episode that deserve to become Shorts and have the potential to go viral? At Whirlwind, we're looking for a Podcast Marketing Associate (YouTube & Instagram) to work closely with our account lead and take a podcast from an edited recording to a fully distributed content library across platforms.

What You'll Do

• Go through full podcast episodes and identify multiple clips, for YouTube Shorts, following our established process and getting sign off from the account lead
• Cut clips and add B-roll and basic graphics for each episode, coordinating and briefing the design team as needed
• Write platform specific captions, Tweets and copy for each episode across YouTube, Facebook, Instagram, X and LinkedIn
• Draft LinkedIn articles, email newsletters and Tweetstorms to promote each episode
• Research trends and what's working across podcasts, and bring new ideas and thumbnail copy to the team
• Support quality checks on all content before it goes live
• Help track performance across platforms, pull together the numbers for reporting, and flag what isn't working and why
• Coordinate with the design and editing team on deadlines and deliverables, and communicate with clients on day to day items under the account lead's guidance

Qualifications

• 6-12 months of related experience, ideally including some exposure to podcast, video or long form content marketing
• Graduate in Marketing, Communication, Journalism or Art preferred
• Excellent written and verbal communication, with strong editing and proofreading skills
• Comfortable with basic video editing tools (e.g. CapCut, VEED) for cutting shorts
• Detail-oriented knowledge of YouTube, Instagram, LinkedIn and X, and how each platform's audience consumes content differently

Desired Skills & Experience

• Strong interpersonal skills
• Ability to meet deadlines
• Highly organised, with the ability to juggle multiple episodes, deadlines and moving parts
• Ability to work effectively on a team and independently
• Curious and analytical: keen to understand what's working and why
• Willing to learn and grow

About Whirlwind

Whirlwind is in the business of getting things done. Questioning status quo and finding straight-up answers for marketing challenges in the digital space. We are a sharp, compact team of professionals who are go-getting solutions in the brave new online world. Solutions that impact not just creative effectiveness parameters, but also the clients’ bottom-line.

The fun, young workplace is ideal breeding ground for fresh ideas and fresher coffee. Stationed in Vadodara, we are looking for people who wouldn’t mind rolling up their sleeves and getting down to business. Of getting things done.