Head/Assistant Vice President - Digital Marketing - Financial Services

Role Overview:

• We are seeking an experienced AVP - Digital Marketing to lead and drive the digital growth strategy for a leading broking firm. This role will be responsible for building a strong digital presence, driving customer acquisition, and optimizing performance marketing initiatives across channels.
• The ideal candidate will have deep expertise in financial services marketing, performance marketing, digital analytics, and customer lifecycle management, along with a strong understanding of the broking ecosystem.

Key Responsibilities:

Digital Strategy & Leadership:

• Define and execute the overall digital marketing strategy aligned with business growth objectives.
• Drive customer acquisition, engagement, and retention through digital channels.
• Lead digital transformation initiatives and enhance the brand's online presence.

Performance Marketing & Growth:

• Manage and optimize campaigns across Google, Meta, programmatic, and other paid channels.
• Drive improvements in CAC, ROI, conversion rates, and lead quality.
• Scale digital campaigns while ensuring efficient budget utilization.

SEO, SEM & Content Strategy:

• Oversee SEO/SEM strategies to drive organic and paid traffic growth.
• Work with content teams to build high-impact content strategies aligned with financial products and services.

Customer Lifecycle & CRM:

• Drive CRM, retention, and lifecycle marketing strategies.
• Implement customer segmentation, personalization, and engagement campaigns.

Analytics & Data-Driven Decision Making:

• Track and analyze digital performance metrics and KPIs.
• Use data insights to optimize campaigns and improve customer journeys.
• Work closely with analytics teams to drive business insights.

Industry & Product Alignment:

• Develop marketing strategies tailored to broking products (equities, derivatives, mutual funds, etc.).
• Ensure compliance with financial regulations and advertising guidelines.

Team Leadership & Stakeholder Management:

• Lead and mentor a high-performing digital marketing team.
• Collaborate with product, sales, and technology teams to drive integrated campaigns.
• Work closely with leadership to align marketing strategies with business goals.

Required Skills & Experience:

• 12+ years of experience in digital marketing, preferably within broking or financial services.
• Strong expertise in performance marketing, SEO/SEM, and digital analytics.
• Proven track record of driving customer acquisition and revenue growth.
• Deep understanding of broking industry, trading platforms, and financial products.
• Experience with marketing automation and CRM tools.
• Strong analytical and data-driven decision-making skills.
• Excellent leadership and stakeholder management capabilities.

Key Competencies:

• Digital strategy & execution
• Performance marketing & growth
• Data analytics & optimization
• Customer lifecycle management
• Leadership & team management
• Financial services domain expertise