Head - Digital Marketing - SaaS

About the Role:

• We are looking for a performance-driven Digital Marketing Manager to lead end-to-end marketing initiatives for SaaS products in the Indian market.
• This role requires a strong blend of strategic thinking, execution excellence, and data-driven decision-making, with ownership of the complete marketing funnel-from awareness to conversion.

• Key Responsibilities:
• Marketing Strategy & Execution:
• Plan and execute integrated digital marketing strategies tailored for SaaS products, aligning with business goals and growth targets
• Channel Management:
• Manage and optimize performance across multiple channels, including:

• Paid Marketing (PPC)
• SEO & Organic Growth
• Social Media Marketing
• Email & WhatsApp Marketing
• Marketing Automation & CRM tools

• Funnel Optimization:
• Design and continuously optimize end-to-end marketing funnels to improve lead generation, nurturing, and conversion rates
• Performance Marketing & Analytics:

• Track and analyze key metrics such as Traffic, Leads, MQLs, SQLs, CAC, LTV, and ROI to drive campaign effectiveness

Cross-functional Collaboration:

• Work closely with Sales, Product, Tech, Content, and Design teams to ensure alignment and seamless execution

Team & Vendor Management:

• Manage internal teams and/or external agencies, freelancers, and partners to deliver high-quality campaigns

Reporting & Insights:

• Prepare monthly and quarterly performance reports, along with actionable insights and growth strategies

Market & Trend Analysis:

• Stay updated with the latest SaaS and fintech marketing trends, tools, and best practices

Ideal Candidate Profile:

• 5+ years of experience in digital marketing within SaaS or fintech environments
• Strong expertise in performance marketing, funnel optimization, and lead generation
• Hands-on experience with marketing automation tools, CRM systems, and analytics platforms
• Proven ability to manage multi-channel campaigns and drive measurable business outcomes
• Strong analytical mindset with data-driven decision-making skills
• Excellent stakeholder management and communication abilities
• Experience working in a fast-paced, growth-oriented environment

Why Join?

• Opportunity to work on high-impact SaaS products
• End-to-end ownership of marketing strategy and execution
• Collaborative environment with cross-functional exposure
• Strong focus on growth, innovation, and performance-driven culture