National Sales Manager - FMCG

Department Icon Business Development / Sales
Posted: 5 months ago
8-10 years
Gurgaon/Gurugram
Business Development / Sales
work from office
Full Time

Posted: 5 months ago
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Job Description

Description:

- Exp 8+ years.

  • Industry: FMCG, veterinary.
  • Skill: Channel Sales, B2b.

Key Responsibilities:

Sales Strategy, Revenue & Collection Management:

- Develop and execute national sales strategies aligned with business objectives.

  • Drive revenue growth, volume achievement, market share expansion, and timely realisation of receivables.
  • Own overall payment collection targets, ensuring optimal DSO and healthy working capital.
  • Monitor credit exposure, ageing, and overdue balances across distributors and key accounts.
  • Partner with Finance to define credit limits, payment cycles, and recovery mechanisms.

Channel & Distribution Management:

- Expand and strengthen distributor, super stockist, and key account networks nationwide.

  • Ensure strict adherence to credit terms and payment discipline across channels.
  • Review the distributor's financial health and take corrective actions for chronic defaulters.
  • Balance sales growth with profitability and cash flow governance.

Team Hiring, Leadership & Capability Building:

- Own end-to-end hiring for the national sales organization including RSMs, ASMs, and frontline sales teams.

  • Assess manpower requirements, approve headcount plans, and support expansion into new markets.
  • Partner with HR on workforce planning, recruitment strategy, onboarding, and succession planning.
  • Build a strong leadership pipeline through coaching, training, and performance management.
  • Set and monitor KPIs for sales, collections, and people performance.

Skills

SalesSales StrategySales GrowthSales Manager

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