National Sales Manager - FMCG
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Job Description
Description:
- Exp 8+ years.
- Industry: FMCG, veterinary.
- Skill: Channel Sales, B2b.
Key Responsibilities:
Sales Strategy, Revenue & Collection Management:
- Develop and execute national sales strategies aligned with business objectives.
- Drive revenue growth, volume achievement, market share expansion, and timely realisation of receivables.
- Own overall payment collection targets, ensuring optimal DSO and healthy working capital.
- Monitor credit exposure, ageing, and overdue balances across distributors and key accounts.
- Partner with Finance to define credit limits, payment cycles, and recovery mechanisms.
Channel & Distribution Management:
- Expand and strengthen distributor, super stockist, and key account networks nationwide.
- Ensure strict adherence to credit terms and payment discipline across channels.
- Review the distributor's financial health and take corrective actions for chronic defaulters.
- Balance sales growth with profitability and cash flow governance.
Team Hiring, Leadership & Capability Building:
- Own end-to-end hiring for the national sales organization including RSMs, ASMs, and frontline sales teams.
- Assess manpower requirements, approve headcount plans, and support expansion into new markets.
- Partner with HR on workforce planning, recruitment strategy, onboarding, and succession planning.
- Build a strong leadership pipeline through coaching, training, and performance management.
- Set and monitor KPIs for sales, collections, and people performance.
Skills
SalesSales StrategySales GrowthSales ManagerIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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