Specialist - Presales & Marketing

Description:

Pre-Sales Support:

• Collaborate with the sales team to understand client requirements and propose tailored solutions.
• Prepare and deliver compelling product demonstrations, presentations, and proof-of-concept sessions.
• Develop detailed technical and functional documentation to support RFP/RFI responses.
• Liaise with the product and engineering teams to align proposed solutions with the product roadmap.
• Conduct competitive analysis to position offerings effectively against market alternatives.
• Support pricing discussions and proposal development to ensure technical accuracy and business relevance.

Marketing & Lead Generation:

• Partner with the marketing team to design campaigns that generate high-quality leads for the sales funnel.
• Create engaging content including case studies, brochures, and presentations highlighting product value.
• Manage digital marketing initiatives across social media, email, and event channels.
• Track campaign performance and analyze ROI to optimize marketing spend and strategy.
• Coordinate participation in trade shows, webinars, and customer events to promote brand visibility.

Collaboration & Insights:

• Work closely with business development, sales, and product teams to ensure consistent messaging and positioning.
• Gather customer and market feedback to influence product development and marketing strategy.
• Contribute to internal knowledge bases, training sessions, and sales enablement materials.

Required Skills & Qualifications:

• Masters degree in Marketing, Business Administration, Engineering, or a related field.
• 48 years of experience in pre-sales, solution consulting, or B2B marketing roles (preferably in IT, SaaS, or technology services).
• Strong understanding of solution selling methodologies and customer engagement practices.
• Excellent presentation, proposal writing, and communication skills.
• Hands-on experience with CRM tools (e.g., Salesforce, HubSpot) and marketing automation platforms.
• Analytical mindset with proficiency in Excel, PowerPoint, and data-driven reporting.

Preferred Attributes:

• Exposure to international sales or enterprise-level clients.
• Experience in digital marketing analytics and campaign optimization.
• Creative problem-solver with a proactive approach to market challenges.
• Team player who thrives in a fast-paced, collaborative environment