Deputy Manager Marketing

About Whitecoats:

WhiteCoats empowers hospitals, clinics and labs by providing innovative digital solutions in marketing and operations that enhance patient acquisition, retention and engagement. By integrating technology with personalised support. We are a team of 120+ experts working towards a common goal - practice growth excellence. As an inside sales associate, you will be crucial in promoting and selling digital solutions to medical practitioners, focusing on client acquisition, retention, and building long lasting relationships.

Role Overview:

We are looking for a strategic and execution-focused Deputy Manager – Marketing to own WhiteCoats marketing initiatives across organic demand generation, brand building, and revenue growth. This role requires someone who understands modern AI-led GTM motions and can build scalable marketing across SEO, AEO/GEO.

Key Responsibilities

• Lead SEO initiatives, including Technical SEO, On-Page SEO, Content SEO, Programmatic SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).
• Complete AI led utilization in AEO and GEO.
• Drive website optimization, CRO initiatives, and landing page experimentation to improve conversion performance.
• Build marketing dashboards and track key metrics such as website traffic, CAC, CPL, ROAS, and revenue attribution.
• Conduct competitor analysis, market research, ICP segmentation, and messaging refinement.
• Leverage AI-powered marketing tools and automation platforms to improve campaign efficiency and content production.

What Were Looking For :

• MBA in Marketing from a recognized institute.
• 6+ years of relevant experience in digital marketing, with meaningful hands-on exposure to SEO, content, or organic growth; prior exposure to AEO/GEO or a strong interest in AI search is a big plus.
• Strong analytical ability — comfortable working with Google Analytics (GA4), Search Console Manager with the ability to translate data into clear action.
• Solid understanding of SEO fundamentals, on-page optimization, and website content structure, with a curiosity to go deeper into how generative AI tools parse and cite web content.
• Excellent written and verbal communication skills — able to brief content & design teams, write clear prompts/queries for research, and present insights to leadership.