Paid Social Manager

About Wildnet Technologies

About the Role

Key Responsibilities

• Plan, execute, optimise, and report on paid social campaigns across Meta, TikTok, Snapchat, Pinterest, Reddit, and LinkedIn.
• Develop campaign strategies aligned with client objectives, KPIs, budgets, and target audiences.
• Monitor campaign performance, conduct quality checks, and identify opportunities for optimisation.
• Prepare weekly and monthly performance reports and provide actionable insights using analytics tools such as GA4.
• Build and maintain strong client relationships, present campaign results, and recommend growth opportunities.
• Manage campaign budgets, spending, pacing, billing, and account setup processes.
• Conduct campaign audits and contribute to new business pitches and internal best practices.
• Mentor junior team members, manage workloads, provide feedback, and support their professional development.
• Stay updated on emerging social media trends, advertising formats, and platform features.

Required Skills & Qualifications

• Experience: 4-5 years of experience in Paid Social; agency experience is preferred.
• Hands-on experience with Meta Ads, TikTok Ads, Snapchat, Pinterest, Reddit, and LinkedIn advertising.
• Strong knowledge of campaign planning, execution, optimisation, reporting, and performance analysis.
• Experience in full-funnel campaign management and an understanding of the broader media mix.
• Excellent communication, client management, and presentation skills.
• Ability to manage multiple client accounts and campaigns simultaneously.
• Proficiency in Google Workspace and/or Microsoft Office, particularly Excel/Sheets and PowerPoint/Slides.
• Strong analytical, organisational, problem-solving, and team management skills.

Why Join Wildnet Technologies?

• Established Industry Leader: 15+ years of expertise in digital marketing and IT services, with a strong presence in India's digital industry.
• Great Place to Work® Certified: A flexible, positive, and people-first work culture.
• Learning & Growth: A fast-paced environment offering ongoing training, career advancement, and leadership development opportunities.
• Health & Wellness Benefits: Comprehensive insurance and wellness support for employees and their families.
• Work-Life Balance: Flexible working hours, a five-day workweek, and a generous leave policy.
• Exposure to Top Clients: Opportunities to work on diverse projects with leading global brands across industries.