General Manager - Marketing - Healthcare Institutions

Role Overview:

This is not a traditional brand marketing or CMO-track role. It is designed for a hands-on marketing operator who enjoys solving business problems through performance-driven marketing. You will own demand generation, digital marketing, and channel optimisation while acting as the bridge between business leaders and external agency partners. Working in a lean, founder-driven environment, you will drive patient acquisition initiatives, optimise marketing ROI, and build scalable marketing systems across regional markets. Initially, this is an individual contributor role with end-to-end ownership of marketing execution. As the organisation scales, the role offers the opportunity to build and lead a larger marketing function.

Responsibilities:

• Partner with business leaders to understand regional priorities and translate them into high-impact marketing initiatives.
• Own end-to-end campaign execution from strategy and planning to launch, optimization, and performance reporting.
• Drive customer acquisition through digital channels including search, social, and performance marketing.
• Convert business goals into clear creative and campaign briefs for agency partners.
• Build integrated marketing plans across digital and offline channels to strengthen brand presence and demand generation.
• Develop and manage content calendars that align with business priorities, campaigns, and seasonal opportunities.
• Manage relationships with creative, digital, and content agencies to ensure timely, high-quality execution.
• Track agency performance against defined KPIs, provide feedback, and drive continuous improvement.
• Evaluate, onboard, and collaborate with new marketing partners as the business scales.
• Own campaign analytics, marketing budget tracking, and ROI measurement.
• Continuously analyze performance, identify growth opportunities, and optimize campaigns to maximize business impact.
• Build a culture of experimentation by using insights and data to improve marketing effectiveness over time.

Ideal Candidate Profile:

• Proven track record of driving growth for regional businesses, particularly across Tamil Nadu, Kerala, or other South Indian markets.
• Experience in healthcare, wellness, fintech, retail, or regional consumer businesses with a strong understanding of trust-led customer journeys.
• 4-8 years of performance marketing experience with clear ownership of P&L and business outcomes.
• Demonstrated success in managing external agencies and vendor partnerships to deliver marketing results.
• Demonstrated learning agility with the ability to challenge conventional playbooks, experiment, and adapt quickly.
• Comfortable working in founder-led organisations with fast decision-making and regular performance reviews.
• Experience working in promoter-led businesses, regional brands, family-owned enterprises, or bootstrapped startups.

Job Requirements:

• 4-8 years of experience in performance marketing, digital marketing, growth marketing, or demand generation.
• Experience working in founder-led, regional, or high-growth organisations is highly preferred.
• Proven experience managing agencies and external marketing partners.
• Strong understanding of conversion funnels, attribution models, channel economics, and customer acquisition metrics.
• Hands-on experience with Google Analytics, Meta Ads, and digital performance tools.
• Strong analytical mindset with the ability to make data-backed business decisions.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.
• Experience balancing performance marketing with brand-building initiatives.
• Familiarity with AI and LLM tools to improve marketing productivity is an advantage.
• Working proficiency in Tamil is essential for collaborating with regional teams.

Why should you apply for this job?:

• Lead growth marketing for one of South India's most trusted healthcare organisations.
• Own end-to-end demand generation with significant autonomy and business ownership.
• Work directly with senior leadership to influence strategic growth initiatives.
• Build scalable marketing systems that deliver measurable business impact.
• Grow into a broader marketing leadership role as the organization expands.