Wishup - Head - Marketing

About the role, Key notes:

Profile - Head of Marketing

Role - Full-time

Grade - Sr. Manager / AVP

Location - Work from Office (Bengaluru)

Work hours - Mon to Fri

What will you do?:

The Marketing Leader will own end-to-end marketing strategy, execution, and performance across paid, organic, influencer, affiliate, app, and brand channels.

This role requires a marketing leader who can:

- Scale demand generation efficiently

- Build and maintain strong brand positioning

- Improve lead quality and conversion rates

- Manage a multi-functional team

- Align closely with Sales, Product, and Customer Success

You will be responsible for both immediate performance outcomes and long-term brand equity.

Key Responsibilities:

1. Multi-Channel Growth & Demand Generation

- Lead strategy and execution across Google Ads (Search, Demand Gen), Meta Ads, Influencer

Marketing, Affiliate Marketing, App Marketing, and Email Marketing.

- Optimize campaigns for SOW-qualified leads and revenue.

- Drive improvements in CAC, LTV/CAC ratio, and channel efficiency.

- Continuously test, iterate, and scale successful initiatives.

2. Organic Growth & Authority Building

- Own SEO strategy (blogs, pages, long-tail content, ICP-focused content).

- Improve AI Overview and LLM visibility through entity-based content strategy.

- Build brand authority via digital PR, thought leadership, and strategic placements.

- Implement AI-enabled content workflows for scalability.

3. Brand Strategy & Positioning

- Define and refine brand narrative and messaging.

- Ensure consistency across the website, campaigns, email, influencer, and PR.

- Position Wishup as an operations partner, not just a service provider.

- Collaborate with Product and Sales to ensure alignment between promise and delivery.

4. Team Leadership & Cross-Functional Collaboration

- Manage a team including performance marketers, SEO writers, social media managers, designers, and app marketing resources.

- Set KPIs, conduct regular performance reviews, and drive accountability.

- Build scalable marketing systems and reporting dashboards.

- Work closely with Sales and Customer Success to improve funnel quality and retention.

5. Data & Performance Management

- Build full-funnel visibility across marketing channels.

- Identify bottlenecks and improve lead-to-close conversion.

- Analyse brand search growth and channel-level attribution.

- Present regular performance insights to founders and leadership.

What are we looking for?:

- 5+ years of experience in growth, performance, or full-stack marketing.

- 3+ years managing multi-functional marketing teams.

- Proven experience scaling paid channels (Google & Meta).

- Strong understanding of SEO and organic growth strategy.

- Experience with influencer and affiliate marketing ecosystems.

- Strong analytical skills with proficiency in Excel/Sheets and marketing attribution tools.

- Experience working closely with Sales and Customer Success teams.

Preferred :

- Experience in B2B services, SaaS, or outsourcing businesses.

- Experience building brand authority in competitive markets.

- Experience leveraging AI tools for marketing workflows.

Core Competencies :

- Strategic thinking with a strong execution focus

- Data-driven decision making

- Strong team leadership and stakeholder management

- High ownership and accountability

- Clear and structured communication

Success Metrics :

- Marketing-sourced revenue growth

- Improvement in channel-level CAC

- Growth in brand search volume

- Increase in AI/organic visibility

- Improvement in lead-to-SOW conversion rates

- Team performance and output velocity

What's in it for you?:

- Receive a more-than-competitive salary plus benefits

- Performance-driven and transparent work culture

- Enjoy a culture with opportunities for growth and learning