Head - Brand Management - Auto/FMCG

Role Overview:
We are seeking a seasoned Leader to join the leadership team in Kolkata as the Head of Brands. In this pivotal role, you will architect the long-term brand identity and market positioning for diverse portfolio, ensuring our narrative resonates deeply with our target audience. You will work closely with the C-suite, cross-functional department heads, and external creative partners to translate complex business objectives into compelling brand stories. By driving integrated marketing strategies and overseeing high-impact campaigns, you will directly influence market share growth, customer loyalty, and the overall equity of our brand ecosystem in an increasingly competitive landscape.
Key Responsibilities:
- Define and execute a comprehensive brand strategy that aligns with long-term business goals to ensure consistent market differentiation.
- Lead the end-to-end lifecycle of brand campaigns, from conceptualization to execution, to drive measurable engagement and conversion across all channels.
- Oversee the integration of digital marketing initiatives with traditional brand solutions to create a seamless omnichannel customer experience.
- Collaborate with product teams to align product marketing roadmaps with overarching brand positioning, ensuring a unified value proposition for our customers.
- Mentor and inspire high-performing marketing teams, fostering a culture of creativity, data-driven decision-making, and operational excellence.
- Analyze market trends and consumer insights to pivot strategies proactively, maintaining our competitive edge and relevance in the industry.
Required Skillset:
- Demonstrated expertise in crafting and scaling brand narratives that translate into significant business growth and market penetration.
- Proven ability to lead large-scale marketing functions, with a track record of managing complex budgets and cross-functional teams in a fast-paced environment.
- Exceptional communication and stakeholder management skills, with the ability to influence executive leadership and build consensus across diverse departments.
- Deep analytical proficiency in interpreting digital marketing metrics and consumer behavior data to refine brand positioning and optimize marketing ROI.
- Strong strategic mindset combined with a hands-on approach to problem-solving, capable of navigating the nuances of a premium, high-growth business environment.
- A Master's degree in Business Administration or a related field from a premier institute is highly preferred to ensure the strategic rigor required for this leadership level.
- Ability to thrive in an on-site work environment in Kolkata, fostering strong interpersonal connections and driving team synergy through direct collaboration.