Head - Branding

Brand Strategy & Management :

- Develop and implement comprehensive brand strategies aligned with organizational objectives.

- Drive brand positioning, visibility, and differentiation across markets.

- Ensure consistency of brand identity and communication across all touchpoints.

- Monitor brand health metrics and recommend corrective actions where required.

ATL Marketing :

- Plan and execute ATL campaigns across TV, Print, Radio, Outdoor, and other mass-media channels.

- Manage media planning, budgeting, and ROI evaluation.

- Coordinate with creative and media agencies for campaign development and execution.

BTL Marketing :

- Design and implement BTL initiatives including dealer activations, trade marketing programs, roadshows, exhibitions, product launches, and customer engagement activities.

- Strengthen channel partner engagement through innovative promotional programs.

- Evaluate campaign effectiveness and optimize marketing investments.

Digital & Social Media Marketing :

- Develop and execute digital marketing strategies across search, display, programmatic, email, and social media platforms.

- Lead social media content strategy, community management, and influencer collaborations.

- Monitor digital performance metrics and drive continuous optimization.

- Manage website content, SEO, SEM, and online reputation management.

Marketing Communications :

- Lead development of marketing communication materials including brochures, presentations, POSM, product literature, and promotional content.

- Ensure messaging consistency across all communication channels.

- Collaborate with sales teams to create effective marketing support tools.

Market Research & Consumer Insights :

- Conduct market analysis, competitor benchmarking, and consumer research.

- Translate consumer insights into actionable marketing strategies.

- Track industry trends and identify growth opportunities.

Budget & Agency Management :

- Manage annual marketing budgets and ensure optimal utilization.

- Evaluate marketing ROI and campaign effectiveness.

- Handle relationships with advertising, creative, digital, media, PR, and activation agencies.

Team Leadership :

- Lead, mentor, and develop the marketing team.

- Foster a high-performance culture with strong execution focus.

- Drive cross-functional collaboration with Sales, Product, and Business teams.