Associate Manager - Marketing

Executing Sales Strategy:

• Assist Zonal Head in translating the overall sales strategy / targets for zone to individual districts and regions
• Communicate the sales targets in the form of Journey Cycle Plan to team of Sales Officers and oversee execution as per plan
• Establish, measure timelines and mechanisms to regularly review the performance of team against the set targets and provide guidance and support to the team for identified issues
• Coordinate with the Technical Services team to ensure highest standards of customer satisfaction
• Support Zonal Head in performing periodic demand forecasting across districts; participate in sales and operations planning discussions with Zonal Head and manage timely demand planning activities
• Track competitor activities and provide data on competitor performance, price points, etc

• Oversee Sales Officers, assign their periodic targets, guide them in activity planning
• Analyse sales performance data for own team of Sales Officers to ensure course correction wherever required
• Ensure adherence to defined standard operating procedures to sell products and record sales
• Ensure compliance of team to internal technology platforms for tracking sales performance, attendance, etc
• Collaborate with Technical services team in implementing the designed marketing activities
• Ensure timely delivery of product in the assigned territory through co-ordination with logistics teams and local distributors

Dealer Network management:

• Support expansion of dealer network to maximize market penetration & sales volumes
• Drive and oversee channel partner activation through drives and campaigns
• Oversee smooth and effective rollout of trade discounts, promotions and schemes in line with functional objectives

People Management:

• Drive a performance driven culture - Set goals, review performance and provide feedback so as to ensure a motivated and committed team
• Develop employee capability and build functional excellence through various learning and development interventions and mentoring initiatives
• Foster an environment of learning, excellence and innovation within the team and across teams