AI Creative Lead

About The Role

• This is a hands-on leadership role for someone who thinks in concepts and moves in deliverables: you
• will own brand creative end-to-end, transform briefs and scripts from the content team into compelling
• campaign-ready concepts, and review every piece of work the team produces to an uncompromising
• quality standard. You are the person who decides whether a piece of work is good enough — and then
• stays in the room until it is.
• We work with some of Indias and the regions most recognised D2C and enterprise brands. The
• creative bar is high, the pace is fast, and the expectation is that you hold both without compromising
• either. If youre the kind of person who opens a brief and already has three concepts forming — and
• who can still QC a final asset for a pixel out of place — this role was written for you.
• What Youll Do
• Concept Development & Creative Direction

• Own the creative journey from brief to final delivery — receive scripts and direction from the

content team, elevate them into production-ready concepts, and see them through to sign-off.

• Critically read every brief or script that comes in — identify whats working, whats missing, and

what could be stronger before the team picks it up.

• Meaningfully improve scripts, hooks, and creative narratives — sharpen whats provided or build

from scratch when the brief needs it.

• Develop sharp, brand-accurate creative concepts across static, motion, and AI video formats for

multiple D2C and enterprise brand accounts simultaneously.

• Define visual direction for campaigns: moodboards, reference packs, style guides, and creative

rationale that clearly communicate intent to the team.

• Stay relentlessly current on creative trends, visual culture, platform behaviours, and AI tool

developments — and bring whats relevant into the work.

• Pitch concepts to internal and client stakeholders with confidence, articulating why the idea

works for the brand and the audience.

Creative Review & Quality Ownership

• Review all team outputs before client delivery — with the nuance and specificity that separates

good from exceptional: typography, composition, colour, pacing, hierarchy, brand consistency.

• Provide structured, actionable feedback that raises the work — not just flags it. Your reviews

make the team better, not just the asset.

• Enforce creative standards across all brand accounts without exception — under deadline

pressure, across multiple concurrent projects.

• Identify when work needs to be rethought versus refined, and make that call decisively.
• Champion quality as a non-negotiable, even when timelines are tight — escalate or adjust

resourcing before letting standards slip.

Brand Ownership & Brief Management

• Own 2–4 brand accounts end-to-end: understand the brand inside-out, maintain creative

continuity across campaigns, and be the go-to creative authority for each account.

• Receive scripts and creative briefs from the content team — read them critically, identify gaps,

sharpen the narrative, and elevate the concept before it reaches the production team.

• Rewrite, restructure, or expand scripts and briefs where needed: improve the hook, tighten the

flow, and ensure the creative intent is strong and executable before work begins.

• Join client calls only when required — specifically when a brief needs direct clarification that

cannot be resolved through the content team, or when creative direction needs to be aligned at

source.

• Coordinate with the production team to ensure creative intent is preserved from the improved

brief through to final output — you are the thread that connects idea to delivery.

• Proactively flag creative risks, ambiguities in briefs, or timeline concerns to internal stakeholders

before they become execution problems.

Team Collaboration & Mentorship

• Work closely with video editors, AI designers, and graphic designers — directing, briefing, and

guiding the team rather than just assigning tasks.

• Mentor junior and mid-level creatives through feedback that builds their skills and creative

instincts over time.

• Be a collaborative force — not a gatekeeper. Share references, inspire the team with what youre

seeing, and build a culture where good ideas can come from anywhere.

• Support the Head of AI Creative in building a high-quality, high-velocity studio operation.

AI-Augmented Creative Production

• Integrate AI tools into the creative process — for ideation, asset generation, mood references,

video concepting, and production acceleration.

• Use AI video tools (Higgsfield, Kling, Veo, Nano Banana, GPT Image 2) for concept exploration

and client-ready output when relevant to the brief.

• Stay ahead of the AI creative tool landscape and bring new capabilities to the team with

practical, tested recommendations — not just enthusiasm.

• Balance AI-generated output with creative judgment: know when to use it, when to refine it, and

when to leave it.

Youll Thrive Here If

• Youve led creative for multiple brand accounts at an agency simultaneously and thrived in that

environment.

• You read a brief and immediately see whats missing, what could be sharper, and how it should

be reframed — before the team starts work.

• You review work with specificity: you dont say fix the design, you say why, what, and how.
• Youre organised enough to track multiple live brand accounts, scripts, and revisions without

letting anything slip through.

• You work well under pressure — you get sharper, not messier, when things are moving fast.
• You see AI as a creative amplifier, not a crutch — you know how to direct it rather than accept

what it gives you.

• Youre a quick learner who adapts to new brand guidelines, tools, and processes without

extended hand-holding.

• Youre comfortable being on a client call when the situation calls for it — but you dont need it to

  do your best work.

• What Brand Ownership Looks Like Here
• Receive brief or script from the content team You are the first creative brain to touch it
• Critically review and improve the brief Sharpen the hook, fill gaps, elevate the
• concept
• Define concept and visual direction Before the team touches the file
• Brief and direct the creative team Translate your vision into executable tasks
• Review every output before it leaves the
• studio
• Nothing ships without your eyes on it
• Join client call only if brief needs direct
• clarity
• Your time in front of clients is intentional, not
• default
• What Were Looking For

Experience

• 4–8 years of experience in a creative agency, in-house creative team, or AI creative studio.