CRM Solution Architect Salesforce

• CRM Solution Architect Salesforce
• Company: WPP
• Job Location: Coimbatore, Tamil Nadu, India
• Employment Type: Full-time
• Experience Required: 8 - 13 years
• Role:
• SFMC Solution Architect Exp : 8 to 13+ yrs of Exp
• Coimbatore / Hyderabad / Gurgaon / Bangalore - Hybrid

We are seeking a highly experienced and strategic Salesforce Marketing Cloud (SFMC) Solution Architect to design, lead, and implement robust and scalable marketing automation solutions. You will be responsible for architecting end-to-end customer journeys, data models, integrations, and automation strategies that drive customer engagement, loyalty, and business growth.

• Design comprehensive customer journeys using Journey Builder, ensuring optimal personalization, timing, and channel orchestration (email, mobile, advertising, web).
• Architect data models within Contact Builder and Data Extensions to support segmentation, personalization, and reporting needs.
• Salesforce Sales/Service Cloud, CRM, CDP, DWH, custom applications) using APIs (REST/SOAP), Marketing Cloud Connect, and other integration patterns.
• Oversee the technical implementation of SFMC solutions, ensuring adherence to architectural standards, security policies, and data governance principles (GDPR, CCPA, PII).
• Conduct code reviews for AMPscript, SSJS, and SQL to ensure quality, performance, and maintainability.
• Work closely with marketing teams, business analysts, developers, data engineers, and project managers to ensure successful project delivery.
• Communicate complex technical concepts clearly and effectively to both technical and non-technical audiences.
• Bachelor's degree in Computer Science or a related field, or equivalent experience.

8+ years of experience in the Salesforce ecosystem, with at least 5+ years specifically focused on Salesforce Marketing Cloud.3+ years of experience in a Solution Architect, Technical Architect, or Lead Developer role for SFMC.

• Salesforce Marketing Cloud Certifications:
• Marketing Cloud Email Specialist
• Marketing Cloud Consultant
• Marketing Cloud Developer
• Journey Builder, Email Studio, Automation Studio, Contact Builder, Audience Builder, Mobile Studio, Cloud Pages, Advertising Studio.
• AMP script and SSJS for advanced personalization and dynamic content.
• SQL for data manipulation, segmentation, and reporting within SFMC.
• SFMC API integrations (REST/SOAP) and Marketing Cloud Connect.
• Data modeling and database design principles.
• Experience with Agile development methodologies.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

If you are passionate about leading transformative marketing automation projects and driving exceptional customer experiences, we'd love to hear from you!

If you've above experience with SFMC, you could share your resume to [HIDDEN TEXT] .