Google Ads Performance Marketing Specialist

Marketing | Full-Time| Focus Market: USA

About Xoxoday

Xoxoday is a SaaS fintech platform that helps businesses manage rewards, incentives, payouts, and benefits at scale. Our products — Plum, Empuls, and Compass — are used by 3,700+ enterprises across 100+ countries to motivate employees, customers, and channel partners.

About The Role

Were looking for a hands-on Google Ads Performance Marketing Specialist to plan, execute, and optimize paid search campaigns targeting the USA market. Youll own campaign performance end-to-end — from keyword strategy and ad copy to landing page optimization and reporting — and will be expected to use AI tools to work faster and smarter.

Key Responsibilities

• Plan, set up, and manage Google Ads campaigns (Search, Performance Max, Display) for the USA market.
• Conduct keyword research and build/refine keyword strategy to maximize relevance and ROI.
• Write and test ad copies aligned with campaign goals and audience intent.
• Collaborate with design/web teams to optimize landing pages for conversion.
• Monitor budgets, bids, and Quality Score to improve CPA/ROAS.
• Use AI tools (e.g., for ad copy generation, keyword clustering, campaign insights) to improve speed and output quality.
• Track, analyze, and report on campaign performance using Google Ads, GA4, and related analytics tools.
• A/B test ad creatives, bidding strategies, and landing pages to continuously improve results.

• Minimum 6 months of hands-on experience managing Google Ads campaigns.
• Solid understanding of Google Ads account structure, campaign types, and bidding strategies.
• Working knowledge of keyword research tools and techniques.
• Ability to write compelling, conversion-focused ad copy.
• Basic understanding of landing page optimization and CRO principles.
• Comfort using AI tools to support campaign planning, copywriting, or analysis.
• Proficiency with Google Ads, Google Analytics (GA4), and Excel/Sheets for reporting.
• Prior exposure to running campaigns for the US market is a strong plus.
• Strong analytical mindset with attention to detail.

• Google Ads certification.
• Experience with SaaS, fintech, or B2B campaigns.
• Familiarity with tools like SEMrush, Ahrefs, or Looker Studio.