Xoxoday - Growth Marketing & Go To Market - International Markets

About This Role:

We are looking for a B2B marketer who can take ownership of demand generation and pipeline contribution for international markets. This role sits at the intersection of strategy and execution - you will work closely with sales and revenue teams to build a consistent top-of-funnel engine and convert market interest into qualified pipeline.

You will be expected to make decisions grounded in data, move fast on GTM plans, and bring structure to how we approach new and existing international markets.

What You Will Do:

Demand Generation & Pipeline:

• Own and operate MQL and SQL generation programs for international markets
• Build and run multi-channel campaigns that drive qualified pipeline in target geographies
• Design and execute account-based marketing programs targeting priority accounts in key international segments
• Plan and run events - from field and regional events to webinars and virtual programs - that generate pipeline and support GTM goals
• Work with sales and revenue teams to align on pipeline targets, handoff criteria, and funnel health

GTM Planning & Execution:

• Develop and execute go-to-market plans for international market expansion and penetration
• Translate market insights into campaign briefs, messaging frameworks, and activation plans
• Coordinate with regional stakeholders to ensure GTM plans are executed on time and on target

Analytics & Reporting:

• Track, measure, and report on funnel metrics, campaign performance, and marketing contribution to revenue
• Use data to identify gaps, improve conversion rates, and prioritize marketing investment
• Build dashboards and reporting structures that give the team and leadership clear visibility into performance

Marketing Operations:

• Manage and optimize the marketing tool stack, including HubSpot, to support campaign execution and lead management
• Apply AI-powered tools and workflows to improve campaign efficiency and output quality

Requirements:

• 5 - 8 years of experience in B2B marketing, with a clear focus on international markets
• Demonstrated ability to generate and manage MQLs and SQLs across full-funnel programs
• Experience owning GTM planning and end-to-end campaign execution
• Experience planning and executing events, including field, regional, and virtual formats, as part of a demand generation mix
• Experience running account-based marketing programs for target account segments
• Hands-on experience with HubSpot for campaign execution and lead management
• Strong grasp of marketing analytics - comfortable working with funnel data and making decisions from it
• Experience working in close alignment with sales and revenue teams
• Hands-on familiarity with marketing tool stacks and AI-driven marketing workflows

Nice to Have:

• Experience in SaaS or technology-led B2B environments
• Exposure to multiple international geographies (APAC, EMEA, or Americas)

What Makes You a Strong Fit:

• You approach marketing problems through the lens of pipeline and revenue, not just reach
• You operate independently and hold yourself accountable to numbers
• You are comfortable moving between strategy and execution without losing track of either
• You communicate clearly with sales and revenue counterparts and adapt to their feedback
• You bring structure to ambiguous situations rather than waiting for clarity to arrive

Why This Role Matters:

International markets represent a significant and growing part of our business. This role directly shapes how efficiently we build pipeline in those markets - making it central to our revenue strategy. The work here influences sales velocity, market prioritization, and how we scale our GTM motion globally.

Why Join Us:

• Work on a product used by customers across global markets, with real international scope
• Collaborate directly with sales and revenue leadership, with clear line of sight to business impact
• Operate with meaningful ownership and room to shape how the marketing function evolves
• Work in an environment that values data, speed, and execution over process
• Grow with a team that is actively expanding its international footprint