SEO & Google Ads Specialist

Department Icon Digital Marketing/Marketing
Posted: 7 months ago
3-5 years
Hyderabad
Digital Marketing/Marketing
work from office
Full Time

Posted: 7 months ago
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Job Description

Role Overview


The ideal candidate will have strong expertise in On-Page, Off-Page, and Technical SEO, along with hands-on experience managing Google Ads campaigns. You will work closely with developers, content writers, designers, and marketing teams to improve organic visibility and lead generation.


Key Responsibilities


SEO Responsibilities


  • Conduct comprehensive website audits (technical + on-page)
  • Perform keyword research & competitor analysis
  • Implement On-Page SEO strategies (meta tags, schema, internal linking, content optimization)
  • Execute Off-Page SEO (link building, outreach, citations)
  • Manage Local SEO optimization (Google Business Profile optimization)
  • Handle E-commerce SEO (product pages, category optimization)
  • Monitor performance via Google Search Console & Analytics
  • Improve website performance & Core Web Vitals with developers

Paid Ads Responsibilities

  • Plan, create & optimize Google Ads campaigns (Search, Display, Shopping)
  • Optimize Google Merchant Center for E-commerce clients
  • Monitor ROAS, CPC, CTR, and conversions
  • A/B test ad copies and landing pages
  • Generate performance reports and insights

Required Skills & Tools

  • SEMrush / Ahrefs (Keyword & competitor research)
  • Google Analytics 4
  • Google Search Console
  • Google Tag Manager
  • Google Ads Manager
  • Google Merchant Center
  • Strong understanding of technical SEO & website structure
  • Ability to coordinate with developers for implementation

Candidate Profile

  • 35 years of hands-on experience
  • Ability to manage projects independently
  • Strong analytical and reporting skills
  • Team player with good communication skills
  • E-commerce SEO experience preferred

Bonus Skills (Added advantage)

  • Experience handling international SEO
  • Knowledge of CRO (Conversion Rate Optimization)
  • Basic understanding of HTML & WordPress
  • Experience in performance-based campaigns

Skills

Search Engine OptimizationOn Page OptimiztionOff Page SeoGoogle AnalyticsContent MarketingTechnical SeoLink BuildingKeyword ResearchGoogle AdsGoogle Tag ManagerKeyword ResearchLink BuildingLocal SeoOptimizationMarketingTechnical SeoSeo

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About Company

Xplint Digital Solutions is a fast-growing digital agency based in Pune, Maharashtra, specializing in creating impactful and performance-driven solutions for businesses of all sizes. We offer a full suite of digital services including website development, digital marketing, branding, and business automation.

Our mission is to empower brands with smart digital strategies, creative execution, and measurable results. With a strong portfolio across various industries, we pride ourselves on delivering top-quality solutions that are not just aesthetically pleasing but also built for business growth.

We’re a young, energetic, and passionate team that values creativity, collaboration, and continuous learning. At Xplint, you’ll get the opportunity to work on exciting projects, grow your skills, and be a part of a forward-thinking digital journey.

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