Business Development Coordinator

Business Development Coordinator

Base Location: Ernakulam

Preferred Qualifications

• Industry Experience: Prior experience in agency, brand marketing, or media coordination preferred.
• Work Experience: 1–2 years in client management, administration, or coordination roles (preferably in media/marketing).
• Education: Bachelors Degree in business, marketing, communications, or a related field.

Responsibilities

• • Act as the first point of contact for new inquiries via calls, emails, and forms.
• • Screen leads and gather basic requirements before passing them to the BDM or Director.
• • Update and maintain CRM records for all leads - new, old, and existing clients.
• • Schedule meetings, send calendar invites, and coordinate with the internal team.
• • Maintain call logs, update internal trackers, and ensure timely follow-ups.
• • Document client requirements and ensure clarity for the proposal/research team.
• • Assist in sending introductory decks, follow-up emails, and onboarding documents.
• • Prepare weekly and monthly reports of lead status and team activity.
• • Coordinate with marketing to ensure responses to campaigns are documented.
• • Keep the Director and BDM informed about lead movement, call outcomes, and CRM status.

Key Performance Indicators (KPI)

• • Prepare client agreement documents tailored to the specific project or client being onboarded.
• • Number of leads filtered and passed to BDM monthly.
• • CRM update compliance – all fields filled with accuracy and timeliness.
• • Meeting scheduling efficiency – time from inquiry to booked meeting.
• • Follow-up punctuality and completeness.
• • Weekly report submission on lead and pipeline status.
• • Response rate to new inbound calls or inquiries.
• • Client interaction logs completed and maintained.
• • Email communications sent with minimal revisions needed.
• • Number of missed leads (should be zero).
• • Team feedback on support provided.

Key Result Areas (KRA)

• • Lead Filtering: Efficiently screen and pass quality leads to BDM/Director.
• • CRM Management: Ensure all data is current, detailed, and accessible.
• • Client Onboarding: Facilitate early client journey steps smoothly.
• • Meeting Coordination: Help schedule meetings with minimal delays.
• • Support Systems: Keep the sales department organised and well-informed.
• • Data Documentation: Maintain structured notes and client preferences.
• • Communication Support: Assist with early-stage email drafting and documents.
• • Follow-Up Tracking: Ensure timely follow-ups happen post-meeting or call.
• • Collaboration: Bridge communication gaps between marketing and sales.
• • Reporting: Share timely reports for management review.