Yes Madam - Creative Director

Creative Director / Head of Creative - YES MADAM
Location: Noida, Sector 63
Experience: 12-18+ Years
Industry: D2C / Beauty / Wellness / Consumer / Lifestyle
About the Role:
YES MADAM is looking for a highly strategic, creative and business-oriented Creative Director / Head of Creative to own the overall creative vision of the brand. The ideal candidate should combine exceptional creative thinking, strong brand-building capabilities, data orientation, budget ownership and commercial understanding.
Key Responsibilities:

- Own the overall creative vision, strategy and execution for YES MADAM across all consumer touchpoints.
- Build and strengthen the brand's creative identity, visual language and communication framework.
- Develop and lead large-scale, high-impact brand campaigns from concept to execution.
- Drive creative strategy across Digital, Social, Performance Marketing, App, Influencer, Content, OOH and Offline.
- Lead and mentor large multidisciplinary teams across Creative, Design, Copy, Video, Content, Production and Social Media.
- Manage large creative/design budgets, ensuring optimum resource allocation, cost efficiency and ROI.
- Manage external creative agencies, production houses, freelancers and vendors.
- Be highly data-driven, using consumer insights, analytics and performance metrics to guide creative decisions.
- Understand and evaluate CAC, ROAS, CTR, CVR, Engagement, Conversion, Retention and ROI.
- Balance long-term brand building with short-term performance and revenue objectives.
- Work closely with Brand, Growth, Performance Marketing, Product and Business teams to align creative with business goals.
- Establish creative performance metrics and continuously optimise creative output based on data.
- Ensure consistent brand quality and creative excellence across all platforms and campaigns.
- Work directly with Founders/CXO leadership on major brand initiatives and strategic campaigns.
Requirements:
- Should have 12-18+ years of experience in Creative, Brand, Advertising or Design leadership.
- Strong experience in D2C, Beauty, Wellness, Fashion, Lifestyle or Consumer Brands.
- Proven experience as a Creative Director, Creative Head, Executive Creative Director or Group Creative Director.
- Must have a strong portfolio demonstrating large-scale campaigns and brand-building initiatives.
- Strong commercial understanding with budgeting, vendor management and P&L awareness.
- Should be able to demonstrate measurable business impact from creative investments.
- Strong visual taste, storytelling ability and understanding of digital-first/social-first content.
- Excellent leadership, stakeholder management and communication skills.
Ideal Candidate:
We are looking for a Creative Business Leader, not just a creative professional someone who can combine Creative Excellence, Brand Building, Data & Analytics, Large Budget Management, Business Acumen, and Team Leadership.